Rascasse Audience Intelligence

Who Wants to Be a Millionaire? Viewer Demographics in United States

Who Wants to Be a Millionaire? has an estimated audience of 830K people in United States.

#677among TV series in United States
#2460among movies & series in United States#5249in Movies & TV

The average Who Wants to Be a Millionaire? fan in United States is 34.1 years old, balanced, and lives primarily in California.

Its fans are 4.7 years younger than the group average of 38.8.

Women make up 48.2% of the fan base, 7.5 percentage points fewer than the group average.

Interest is seasonal: July, August and September account for 36% of the year's searches, October is the quietest month.

Most fans live in California, New York, Florida.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
830K
in United States
Gender
48.2%♀
51.8% male
Age
34.1
average years
Country rank
#27761
among all objects in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Who Wants to Be a Millionaire? viewers

48.2% are female, 51.8% are male, average age 34.1.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Who Wants to Be a Millionaire? audience in United States
MetricValue
Female48.2%
Male51.8%
Average age34.1
Estimated audience size830K
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Who Wants to Be a Millionaire? audience in United States
Age bracketShare%
16-2441%
25-3418%
35-4414%
45-5413%
55+15%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Who Wants to Be a Millionaire? audience comes from United States.

Worldwide audience distribution share by country for Who Wants to Be a Millionaire?
CountryShare
United States30.3%
United Kingdom16.0%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Who Wants to Be a Millionaire? fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~4K1.35×
02New Jersey~30K1.27×
03Iowa~10K1.27×
04Wisconsin~20K1.23×
05Pennsylvania~40K1.22×
06Massachusetts~20K1.21×
07Illinois~40K1.20×
08Maine~4K1.20×
09New York~60K1.17×
10Delaware~3K1.17×
11Connecticut~10K1.14×
12Minnesota~20K1.13×
13Nebraska~6K1.13×
14Ohio~30K1.11×
15Missouri~20K1.11×
16Michigan~30K1.10×
17Kentucky~10K1.08×
18Tennessee~20K1.05×
19West Virginia~5K1.04×
20Oregon~10K1.03×
21Oklahoma~10K1.03×
22Indiana~20K1.02×
23Kansas~7K1.02×
24Washington~20K1.01×
25Alabama~10K1.01×
26South Dakota~2K1.01×
27North Dakota~2K0.99×
28Virginia~20K0.97×
29Arizona~20K0.97×
30Rhode Island~3K0.97×
31Vermont~2K0.96×
32Arkansas~7K0.95×
33Louisiana~10K0.92×
34Montana~2K0.92×
35North Carolina~20K0.91×
36Maryland~10K0.90×
37Washington, District of Columbia~2K0.90×
38Florida~50K0.88×
39Alaska~2K0.88×
40South Carolina~10K0.86×
41Georgia~20K0.85×
42Colorado~10K0.85×
43Mississippi~6K0.85×
44Nevada~7K0.84×
45Idaho~4K0.84×
46Utah~7K0.82×
47Texas~40K0.79×
48Hawaii~3K0.78×
49New Mexico~4K0.73×
50California~70K0.72×
Fig. 06

Affinity by region

Affinity by region — Who Wants to Be a Millionaire?, United States
0.72×1.00×1.35×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Who Wants to Be a Millionaire? over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/who-wants-to-be-a-millionaire-88874” · Methodology