BRANCHE
Understand your audience beyond the stadium — across markets, behaviors, and commercial value.
Fan-Intelligence · Sponsorship fit · Global expansion
Industry
From sponsorship to international expansion — turn fan intelligence into revenue.
El desafío
Sportteams wissen, wer im Stadion sitzt, aber nicht, wer ihnen digital folgt. Fan bases span 172 countries, yet insights stop at the stadium gate. Sponsorship deals are negotiated on reach estimates, not audience overlap. Die Teams, die abseits des Platzes gewinnen, sind diejenigen, die ihre gesamte audiencia comprender — no nur die 50.000 auf den Raengen.
Así ayuda Rascasse
Comprenda no solo, wer su Fans sind — sondern wo Sie wachsen, welche Marken passen y wie Sie monetarisieren koennen.
Comprenda wo su Fans sind — y wo Sie wachsen koennen. Identify high-potential international markets with real demand signals.
Gehen Sie ueber "Fans" hinaus. Comprenda intereses, comportamientos y kommerziellen Wert — not just demographics. Know what your audience actually cares about.
Encuentre Marken, die tatsaechlich zu su audiencia passen — basierend auf echtem audiencias-Overlap, no suposiciones.
See It In Action
distribución de audiencia en 170+ países — con afinidad, encaje de marca y señales de crecimiento.
Audience Understanding
Understand interests, lifestyles, and commercial behavior — not just demographics. See what drives your audience beyond matchday.
Sponsorship Intelligence
Find brands with real audience overlap — not assumptions. Overlap scores, affinity data, and commercial relevance in one view.
| Brand | Overlap | Affinity | Fit |
|---|---|---|---|
| ADAdidas | 89% | 4.2x | 98% |
| TMT-Mobile | 76% | 3.1x | 84% |
| SMSamsung | 72% | 2.8x | 79% |
| RVRevolut | 68% | 2.6x | 74% |
Anwendungsfaelle
Find brands that truly match your audience. Quantify overlap and affinity to build compelling, data-backed pitches.
Identify markets with real fan demand. Map concentrations across 172 countries and prioritize high-growth regions.
Understand your audience beyond matchday. Interests, media habits, and lifestyle clusters that inform engagement and activation strategy.
Turn fan intelligence into revenue. From merchandise to media rights — use audience data to unlock new commercial opportunities.
Wichtige Servicios para Sport
Find and activate high-fit brand partners. Data-backed partnership valuations that close deals.
Expand into markets with proven demand. Map fan concentrations to guide commercial strategy.
Understand your audience in depth. Interests, behaviors, and commercial potential across all markets.
Caso de estudio
A European football league used Rascasse to map the audience profiles of all its member clubs. By quantifying fan-brand overlap across 200+ categories, the league identified 312 potential brand partners with high audience fit — unlocked through audience intelligence, not traditional sales. In the first season, 28 partnerships were closed for a combined deal value of EUR 4.2M. Not based on guesswork — but on real audience overlap and demand.