A data profile of the people who buy, follow and care about Mall of the Emirates in United Arab Emirates — modelled from more than twelve digital signal sources. Mall of the Emirates has an estimated audience of 1,644,272 people in United Arab Emirates.
The average Mall of the Emirates fan in United Arab Emirates is 34.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Sharjah, Emirate of Ajman.
Top brand affinities include Plastic Surgeon, HOLLYWOOD SMILE, Frozen yogurt, with strongest over-indexing on Plastic Surgeon (1.79× the country average).
Demographically, the Mall of the Emirates audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 6 regions tracked by Rascasse.
The typical Mall of the Emirates fan in United Arab Emirates is more male, around 34.3 years old, with strong Family Orientation tendencies and a notable affinity for Plastic Surgeon.
The key figures that characterise the Mall of the Emirates profile in United Arab Emirates.
36.9% are female, 63.1% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 34.3 |
| Estimated audience size | 1,644,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 38% | |
| 30-39 | 28% | |
| 40-49 | 13% | |
| 50+ | 5% |
of the worldwide Mall of the Emirates audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 36.6% |
| Saudi Arabia | 16.7% |
| Oman | 5.4% |
Where the Mall of the Emirates audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 4.41× | |
| 02 | Emirate of Sharjah | ~300K | 0.71× | |
| 03 | Emirate of Ajman | ~100K | 0.60× | |
| 04 | Fujairah | ~20K | 0.41× | |
| 05 | Ras Al Khaimah | ~20K | 0.28× | |
| 06 | Emirate of Abu Dhabi | ~100K | 0.14× |
The strongest cross-interests of the Mall of the Emirates audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plastic Surgeon | Health | 1.79× | ||
| 02 | Government incentives for plug-in electric vehicles | Cars & Mobility | 1.63× | ||
| 03 | Frozen yogurt | Food & Beverages | 1.53× | ||
| 04 | HOLLYWOOD SMILE | Beauty & Wellness | 1.52× | ||
| 05 | Beauty Clinic | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.19× | |
| Quality Awareness | PREMIUM | 1.14× | |
| Individualism | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Spirituality | BALANCE | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Mall of the Emirates has an estimated audience of 1,644,272 people in United Arab Emirates, concentrated in Dubai and Emirate of Sharjah.
36.9% of Mall of the Emirates fans are female, 63.1% are male, with an average age of 34.3 years.
Mall of the Emirates fans show strongest brand affinity for Plastic Surgeon (1.79×), HOLLYWOOD SMILE (1.52×), and Frozen yogurt (1.53×) over the country average.
Mall of the Emirates fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Sharjah (reach ~300K), and Emirate of Ajman (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mall of the Emirates itself, the audience over-indexes on HOLLYWOOD SMILE (1.52×), Frozen yogurt (1.53×), Beauty Clinic (1.51×), and Government incentives for plug-in electric vehicles (1.63×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Mall of the Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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