A data profile of the people who buy, follow and care about United Arab Emirates dirham in United Arab Emirates — modelled from more than twelve digital signal sources. United Arab Emirates dirham has an estimated audience of 3,766,672 people in United Arab Emirates.
The average United Arab Emirates dirham fan in United Arab Emirates is 35.0 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Sarcasm, Automatic transmission, Hormone, with strongest over-indexing on Sarcasm (1.59× the country average).
Demographically, the United Arab Emirates dirham audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 6 regions tracked by Rascasse.
The typical United Arab Emirates dirham fan in United Arab Emirates is more male, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Sarcasm.
The key figures that characterise the United Arab Emirates dirham profile in United Arab Emirates.
29.4% are female, 70.6% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 35.0 |
| Estimated audience size | 3,766,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 38% | |
| 30-39 | 28% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide United Arab Emirates dirham audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 45.2% |
| Morocco | 13.4% |
| Saudi Arabia | 8.4% |
Where the United Arab Emirates dirham audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~400K | 1.12× | |
| 02 | Emirate of Sharjah | ~900K | 1.07× | |
| 03 | Emirate of Abu Dhabi | ~1.5M | 1.05× | |
| 04 | Ras Al Khaimah | ~200K | 1.00× | |
| 05 | Fujairah | ~90K | 0.97× | |
| 06 | Dubai | ~2M | 0.79× |
The strongest cross-interests of the United Arab Emirates dirham audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Living wage | Politics & Society | 2.21× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 2.08× | ||
| 03 | Tinder | Internet & Social Media | 2.00× | ||
| 04 | Downloadable content | Internet & Social Media | 1.97× | ||
| 05 | Automatic transmission | Cars & Mobility | 1.90× | ||
| 06 | Air fryer | Food & Beverages | 1.85× | ||
| 07 | Player versus player | Games | 1.81× | ||
| 08 | Hormone | Health | 1.78× | ||
| 09 | Multiple sclerosis awareness | Health | 1.78× | ||
| 10 | Manual transmission | Cars & Mobility | 1.77× | ||
| 11 | Urology | Health | 1.73× | ||
| 12 | Arthritis awareness | Health | 1.66× | ||
| 13 | Postpaid mobile phone | Technology & Electronics | 1.65× | ||
| 14 | Breast Cancer awareness | Health | 1.64× | ||
| 15 | Cruelty-free | Beauty & Wellness | 1.62× | ||
| 16 | Sarcasm | Politics & Society | 1.59× | ||
| 17 | Palm oil | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.15× | |
| Spirituality | BALANCE | 1.11× | |
| Quality Awareness | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| DIY Mentality | THRILL | 0.77× | |
| Mindfulness | BALANCE | 0.79× |
United Arab Emirates dirham has an estimated audience of 3,766,672 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
29.4% of United Arab Emirates dirham fans are female, 70.6% are male, with an average age of 35.0 years.
United Arab Emirates dirham fans show strongest brand affinity for Sarcasm (1.59×), Automatic transmission (1.9×), and Hormone (1.78×) over the country average.
United Arab Emirates dirham fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~900K). These three regions account for the largest share of the active audience.
Beyond United Arab Emirates dirham itself, the audience over-indexes on Automatic transmission (1.9×), Hormone (1.78×), Breast Cancer awareness (1.64×), and Arthritis awareness (1.66×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for United Arab Emirates dirham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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