A data profile of the people who buy, follow and care about Paraná River in Argentina — modelled from more than twelve digital signal sources. Paraná River has an estimated audience of 1,332,068 people in Argentina.
Paraná River has an estimated audience of 1,332,068 people in Argentina. 60.6% are female, 39.4% are male, average age 40.3. Top brand affinities: Anne Hathaway, Rail transport, Virtual reality, Fertilizer, Sandra Bullock.
Top brand affinities include Anne Hathaway, Rail transport, Virtual reality, with strongest over-indexing on Anne Hathaway (1.88× the country average).
Demographically, the Paraná River audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Paraná River fan in Argentina is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the Paraná River profile in Argentina.
60.6% are female, 39.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 40.3 |
| Estimated audience size | 1,332,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 21% |
The strongest cross-interests of the Paraná River audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 1.94× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.89× | ||
| 03 | Anne Hathaway | Movies & TV | 1.88× | ||
| 04 | Bugatti | Cars & Mobility | 1.82× | ||
| 05 | Travel insurance | Travel & Leisure | 1.81× | ||
| 06 | Lottery | Games | 1.70× | ||
| 07 | Mineral water | Food & Beverages | 1.69× | ||
| 08 | Zoo | Kids & Family | 1.69× | ||
| 09 | Aston Martin | Cars & Mobility | 1.69× | ||
| 10 | Fertilizer | Home & Garden | 1.61× | ||
| 11 | Jessica Alba | Movies & TV | 1.61× | ||
| 12 | Rail transport | Travel & Leisure | 1.59× | ||
| 13 | Herbalism | Health | 1.58× | ||
| 14 | Sandra Bullock | Movies & TV | 1.57× | ||
| 15 | Cigar | Food & Beverages | 1.57× | ||
| 16 | Biotechnology | Business & Career | 1.56× | ||
| 17 | Air pollution | Health | 1.55× | ||
| 18 | Lufthansa | Travel & Leisure | 1.55× | ||
| 19 | The Championships, Wimbledon | Sports | 1.53× | ||
| 20 | Virtual reality | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.46× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Risk Appetite | THRILL | 0.74× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Paraná River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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