A data profile of the people who buy, follow and care about Quilmes in Argentina — modelled from more than twelve digital signal sources. Quilmes has an estimated audience of 1,349,725 people in Argentina.
Quilmes has an estimated audience of 1,349,725 people in Argentina. 56.0% are female, 44.0% are male, average age 38.4. Top brand affinities: Uber, KFC, Nike+, Impulse purchase, Social shopping.
Top brand affinities include Uber, KFC, Nike+, with strongest over-indexing on Uber (1.56× the country average).
Demographically, the Quilmes audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
The typical Quilmes fan in Argentina is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Uber.
The key figures that characterise the Quilmes profile in Argentina.
56.0% are female, 44.0% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 38.4 |
| Estimated audience size | 1,349,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 19% |
The strongest cross-interests of the Quilmes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chupa Chups | Food & Beverages | 5.38× | ||
| 02 | Nike+ | Sports | 2.35× | ||
| 03 | SpaceX | Cars & Mobility | 2.33× | ||
| 04 | Bugatti | Cars & Mobility | 2.09× | ||
| 05 | Activity tracker | Technology & Electronics | 2.00× | ||
| 06 | Clothes iron | Fashion & Accessoires | 1.96× | ||
| 07 | Aston Martin | Cars & Mobility | 1.85× | ||
| 08 | Otorhinolaryngology | Health | 1.83× | ||
| 09 | Social shopping | Shopping | 1.82× | ||
| 10 | BB cream | Beauty & Wellness | 1.75× | ||
| 11 | Homeopathy | Health | 1.70× | ||
| 12 | Seth Rogen | Movies & TV | 1.65× | ||
| 13 | Impulse purchase | Shopping | 1.62× | ||
| 14 | Carsharing | Cars & Mobility | 1.61× | ||
| 15 | Rolls-Royce Motor Cars | Cars & Mobility | 1.57× | ||
| 16 | Uber | Cars & Mobility | 1.56× | ||
| 17 | KFC | Food & Beverages | 1.55× | ||
| 18 | Rum | Food & Beverages | 1.52× | ||
| 19 | CC cream | Beauty & Wellness | 1.51× | ||
| 20 | Super Bowl | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Urban Lifestyle | OPEN | 1.23× | |
| Price Sensitivity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Risk Appetite | THRILL | 0.80× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Quilmes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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