Popularity ranking · Austria

The 100 most popular Kids & Family audiences in Austria

This curated ranking covers the 100 largest kids & family audiences in Austria, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 883 kids & family audiences tracked in Austria, the 100 ranked here account for the largest measured audience reach. Libro, Smyths Toys and Parenting lead the list with a combined estimated audience of 5.1M people. Across all 100 entries the average audience size is 403k, and the largest, Libro, reaches around 2.1M people in Austria. Audience size is the estimated number of unique people in Austria who actively engage with each kids & family audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Austria and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Scrapbooking 288k 38.8 71.2% Video game
52 Sunday Brunch 285k 40.5 64.7% TV series
53 Secondary education 282k 36.7 61.7% Education
54 Bluebrixx 279k 37.8 48.5% Toys
55 Wedding anniversary 278k 42.0 67.4%
56 Future tense 276k 42.9 51.7%
57 Baby powder 275k 36.3 80.6%
58 Month 271k 36.5 69.1%
59 Father's Day 268k 39.4 71.0% Video game
60 Babywearing 262k 35.3 82.4%
61 Santa Claus 261k 37.7 71.9%
62 Parenting styles 261k 37.4 81.1%
63 Wedding videography 260k 36.1 74.1% TV series
64 Dialect 256k 34.3 53.9%
65 Action figure 254k 30.0 46.9%
66 Language school 250k 37.1 59.0% Education
67 Baby transport 249k 37.1 75.2%
68 Tree house 248k 46.7 57.8%
69 Wedding Planners 246k 35.5 74.8% TV series
70 Baby boomers 245k 39.0 70.1%
71 Primary school 243k 38.1 73.3% Education
72 Christmas Gift 238k 31.9 64.1%
73 Baby shower 236k 37.7 75.7%
74 Youth 235k 40.1 60.6%
75 Private school 235k 37.1 71.3% Education

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular kids & family audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each kids & family audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest kids & family audience in Austria?

Libro currently leads with an estimated audience of 2.1M people in Austria.

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