Popularity ranking · Austria

The 100 most popular Kids & Family audiences in Austria

This curated ranking covers the 100 largest kids & family audiences in Austria, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 883 kids & family audiences tracked in Austria, the 100 ranked here account for the largest measured audience reach. Libro, Smyths Toys and Parenting lead the list with a combined estimated audience of 5.1M people. Across all 100 entries the average audience size is 403k, and the largest, Libro, reaches around 2.1M people in Austria. Audience size is the estimated number of unique people in Austria who actively engage with each kids & family audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Austria and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Homo sapiens 229k 37.7 55.9%
77 Wedding planning 229k 34.8 74.9% TV series
78 Diaper 227k 37.2 76.4%
79 Mothercare 227k 37.0 75.6%
80 Preschool 226k 38.2 74.4% Education
81 Adoption 222k 40.1 74.0%
82 Bridal registry 220k 35.3 83.9%
83 Christmas tree 215k 35.8 64.9%
84 Advent calendar 212k 29.9 55.2%
85 Learning to read 212k 39.1 63.5%
86 Family and consumer science 210k 42.3 73.8% Field of study
87 Woom 206k 42.1 50.8%
88 Paper craft 205k 38.6 75.9%
89 Early childhood 204k 44.3 63.3%
90 Marriage vows 203k 44.4 66.3%
91 Baby bottle 198k 37.0 76.5%
92 Family law 196k 50.4 31.4%
93 Peppa Pig 194k 35.7 75.6% Toys
94 Educational toy 193k 35.4 83.6%
95 Social relation 193k 40.2 56.0%
96 BabyOne 188k 35.3 83.5%
97 Valentine's Day 187k 38.4 68.0%
98 Baby monitor 184k 35.7 81.5%
99 Groom 183k 32.3 75.5%
100 Circus 183k 37.5 60.1%

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular kids & family audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each kids & family audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest kids & family audience in Austria?

Libro currently leads with an estimated audience of 2.1M people in Austria.

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