Popularity ranking · Austria

The 42 most popular Domestic Appliances in Austria

This curated ranking covers the 42 largest domestic appliances in Austria, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Thermomix, Dyson and Siemens lead the list with a combined estimated audience of 1.5M people. Across all 42 entries the average audience size is 83k, and the largest, Thermomix, reaches around 627k people in Austria. Audience size is the estimated number of unique people in Austria who actively engage with each domestic appliances, derived from search demand signals. Rankings reflect search-behavior signals collected across Austria and are refreshed weekly.

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How to read this list

Rank

Position in the Top 42, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Haier 13k 36.9 35.4% Domestic appliances
27 Krupp 13k 38.3 54.3% Domestic appliances
28 Saeco 10k 40.4 50.4% Domestic appliances
29 Instant Pot 9.5k 35.5 64.9% Domestic appliances
30 SieMatic 8.6k 40.5 52.0% Domestic appliances
31 General Electric 6.6k 30.9 34.6% Domestic appliances
32 Dirt Devil 5.5k 30.8 66.8% Domestic appliances
33 Silit 5.1k 38.9 57.7% Domestic appliances
34 Hekatron 1.9k 41.3 33.5% Domestic appliances
35 Samsung Electronics 440 39.8 38.7% Domestic appliances
36 Wolf Gourmet 120 39.5 54.4% Domestic appliances
37 Arçelik 108 38.8 55.1% Domestic appliances
38 Neff GmbH 58 49.6 54.0% Domestic appliances
39 Kenwood Limited 32 44.2 70.5% Domestic appliances
40 Bernina International 31 38.5 70.3% Domestic appliances
41 Gaggenau Hausgeräte 21 44.7 60.3% Domestic appliances
42 Samsung Home Appliances 5 34.7 57.2% Domestic appliances

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular domestic appliances compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each domestic appliances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest domestic appliances in Austria?

Thermomix currently leads with an estimated audience of 627k people in Austria.

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