42 Most Popular Domestic Appliances in Austria 2026 — by Audience Size

How to read this list

Rank

Position in the Top 42, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	TThermomix	627k	3.2%	42.0	75.7%	Domestic appliances
2	DDyson	577k	1.0%	42.1	63.7%	Domestic appliances
3	SSiemens	276k	1.7%	43.9	43.7%	Domestic appliances
4	RRoborock	232k	2.1%	42.4	44.7%	Domestic appliances
5	MMiele	214k	1.9%	40.3	56.9%	Domestic appliances
6	DDe'Longhi	176k	1.3%	41.9	54.6%	Domestic appliances
7	VVapor steam cleaner	146k	11.5%	41.2	46.5%	Domestic appliances
8	RRobert Bosch	135k	4.2%	43.3	46.9%	Domestic appliances
9	SSmeg (appliances)	129k	1.2%	40.8	66.5%	Domestic appliances
10	VVorwerk (company)	127k	2.6%	42.6	71.7%	Domestic appliances
11	BBraun (company)	84k	1.1%	38.8	45.7%	Domestic appliances
12	KKitchenAid	80k	0.8%	40.6	72.7%	Domestic appliances
13	AAEG	79k	1.5%	44.8	66.3%	Domestic appliances
14	HHansgrohe	78k	1.8%	43.7	42.6%	Domestic appliances
15	TTefal	73k	0.8%	40.3	56.6%	Domestic appliances
16	GGrohe	72k	1.4%	44.8	48.7%	Domestic appliances
17	GGorenje	58k	2.6%	43.6	46.5%	Domestic appliances
18	EElectrolux	50k	0.2%	42.0	57.9%	Domestic appliances
19	GGaggenau	44k	2.1%	43.2	55.2%	Domestic appliances
20	VViessmann	42k	1.6%	40.5	31.1%	Domestic appliances
21	BBSH Bosch und Siemens Hausgeräte	40k	8.2%	42.0	51.1%	Domestic appliances
22	BBeurer	28k	2.3%	40.1	53.5%	Domestic appliances
23	KKrups	24k	1.0%	43.7	57.0%	Domestic appliances
24	OOsram	23k	1.5%	34.6	33.1%	Domestic appliances
25	BBrennenstuhl	17k	2.9%	41.2	32.2%	Domestic appliances

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular domestic appliances compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each domestic appliances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest domestic appliances in Austria?

Thermomix currently leads with an estimated audience of 627k people in Austria.

Other top lists in Austria

Salsas Serie C Icecreams Software Castles Extreme Sports Internet & Social Media Musical Genres Stair Lifts Entertainment