46 Most Popular Mainstream Fashions in Austria 2026 — by Audience Size

How to read this list

Rank

Position in the Top 46, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
26	JJACK & JONES	39k	0.8%	27.6	40.5%	Mainstream fashion
27	LLIEBESKIND BERLIN	36k	6.3%	35.0	91.0%	Mainstream fashion
28	BBench (British clothing brand)	35k	0.8%	38.3	43.5%	Mainstream fashion
29	Mmister*lady	34k	11.1%	32.0	100.0%	Mainstream fashion
30	RReplay	34k	1.6%	34.8	68.4%	Mainstream fashion
31	Bbogner	29k	2.5%	35.3	51.5%	Mainstream fashion
32	MMarni (clothing)	27k	0.3%	37.7	44.5%	Mainstream fashion
33	VVF Corporation	24k	0.8%	36.3	62.2%	Mainstream fashion
34	EEterna	22k	3.0%	38.5	10.9%	Mainstream fashion
35	LLevi Strauss	20k	0.6%	31.4	60.7%	Mainstream fashion
36	BBoden (clothing)	13k	0.8%	35.7	64.1%	Mainstream fashion
37	PPierre Cardin	12k	0.2%	28.3	51.1%	Mainstream fashion
38	BBen Sherman	8.5k	0.7%	34.7	65.0%	Mainstream fashion
39	CCheap Monday	7.9k	2.0%	27.0	35.6%	Mainstream fashion
40	EEtnies	7.6k	0.7%	25.7	50.6%	Mainstream fashion
41	MMexx	6.6k	0.8%	42.5	42.2%	Mainstream fashion
42	CCINCH JEANS	812	0.3%	25.5	66.1%	Mainstream fashion
43	RRiver Island	403	0.0%	34.0	74.0%	Mainstream fashion
44	NNew Look	284	0.0%	32.6	73.1%	Mainstream fashion
45	MMiss Selfridge	57	0.0%	33.2	56.8%	Mainstream fashion
46	NNAF NAF Paris	8	0.1%	27.0	100.0%	Mainstream fashion

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular mainstream fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Austria?

Tom Tailor currently leads with an estimated audience of 418k people in Austria.

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