46 Most Popular Mainstream Fashions in Austria 2026 — by Audience Size

How to read this list

Rank

Position in the Top 46, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	TTom Tailor	418k	6.4%	41.1	78.7%	Mainstream fashion
2	MMarco Polo	407k	3.7%	41.8	60.8%	Mainstream fashion
3	SStreet One	390k	5.9%	37.2	75.2%	Mainstream fashion
4	SS.Oliver	364k	5.9%	38.8	68.6%	Mainstream fashion
5	GGiesswein	268k	16.9%	37.9	58.6%	Mainstream fashion
6	PPull & Bear	252k	2.7%	37.1	74.0%	Mainstream fashion
7	GGina Tricot	240k	1.8%	33.4	72.2%	Mainstream fashion
8	MMax Mara	213k	0.8%	35.9	71.2%	Mainstream fashion
9	DDesigual	175k	1.5%	41.4	90.9%	Mainstream fashion
10	TTally Weijl	158k	4.1%	34.2	77.7%	Mainstream fashion
11	PPepe Jeans	141k	1.1%	35.8	65.9%	Mainstream fashion
12	AArmedangels	113k	5.3%	39.2	77.2%	Mainstream fashion
13	BBanana Republic	95k	0.3%	34.3	72.5%	Mainstream fashion
14	AAbercrombie & Fitch	95k	0.5%	33.6	75.2%	Mainstream fashion
15	SSuperdry.	94k	0.7%	35.5	69.0%	Mainstream fashion
16	AAmerican Eagle Outfitters	84k	0.3%	33.8	73.6%	Mainstream fashion
17	SScotch and Soda (clothing)	84k	2.0%	35.1	53.6%	Mainstream fashion
18	GGuess (clothing)	78k	0.6%	38.2	73.4%	Mainstream fashion
19	EEsprit	70k	2.9%	37.7	68.6%	Mainstream fashion
20	TTrigema	70k	3.0%	39.7	71.1%	Mainstream fashion
21	JJOOP!	69k	2.4%	41.8	63.7%	Mainstream fashion
22	HHollister Co.	64k	0.5%	29.7	66.2%	Mainstream fashion
23	QQuiksilver	62k	0.9%	34.1	53.4%	Mainstream fashion
24	UUNITED COLORS OF BENETTON	60k	0.8%	33.6	64.8%	Mainstream fashion
25	MMavi Jeans	48k	1.5%	38.8	50.3%	Mainstream fashion

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular mainstream fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Austria?

Tom Tailor currently leads with an estimated audience of 418k people in Austria.

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