How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | RRange Rover (L322) | 149k | 0.9% | 35.2 | 40.9% | Car type |
| 27 | SSEAT Leon | 148k | 2.1% | 38.2 | 35.0% | |
| 28 | MMazda CX-5 | 147k | 0.6% | 41.7 | 41.4% | |
| 29 | AAudi A4 | 146k | 0.9% | 33.5 | 18.9% | Car type |
| 30 | BBMW X1 | 145k | 0.8% | 36.1 | 19.2% | Car type |
| 31 | TToyota Land Cruiser | 140k | 0.6% | 37.4 | 40.6% | Car type |
| 32 | BBMW X5 (E53) | 140k | 1.5% | 35.0 | 24.2% | Car type |
| 33 | PPorsche Cayenne | 138k | 0.8% | 36.6 | 24.6% | Car type |
| 34 | VVolkswagen Polo | 134k | 0.7% | 34.0 | 35.7% | Car type |
| 35 | FFord Focus | 134k | 0.7% | 38.3 | 42.7% | Car type |
| 36 | BBMW M3 | 134k | 0.7% | 29.3 | 24.0% | Car type |
| 37 | AAudi A5 | 132k | 1.0% | 36.9 | 14.4% | Car type |
| 38 | RRenault Clio | 131k | 0.9% | 45.2 | 33.0% | Car type |
| 39 | VVolvo XC90 | 130k | 1.0% | 46.6 | 29.4% | Car type |
| 40 | TToyota Yaris | 130k | 0.7% | 37.8 | 30.2% | Car type |
| 41 | HHyundai Kona | 124k | 1.0% | 42.6 | 25.7% | Car type |
| 42 | VVolkswagen Passat | 124k | 1.1% | 36.1 | 28.3% | Car type |
| 43 | MMazda3 | 123k | 0.7% | 47.5 | 30.7% | |
| 44 | BBMW i3 | 122k | 2.1% | 39.8 | 19.4% | Car type |
| 45 | FFord Explorer | 121k | 1.0% | 42.1 | 28.7% | |
| 46 | SSuzuki Vitara | 121k | 1.9% | 41.4 | 26.9% | Car type |
| 47 | VVolkswagen Transporter | 120k | 2.0% | 39.8 | 34.1% | Car type |
| 48 | PPeugeot 3008 | 118k | 0.7% | 37.7 | 35.3% | Car type |
| 49 | HHyundai Tucson | 118k | 0.5% | 38.3 | 44.4% | Car type |
| 50 | JJeep Wrangler | 117k | 0.5% | 34.6 | 21.8% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Austria and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Austria?
Skoda Kodiaq currently leads with an estimated audience of 442k people in Austria.