How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | AAudi Q4 e-tron | 100k | 3.3% | 40.4 | 22.3% | Car type |
| 77 | MMercedes-Benz GLA-Class | 99k | 0.9% | 38.6 | 22.0% | Car type |
| 78 | KKia EV6 | 98k | 1.3% | 41.6 | 36.7% | Car type |
| 79 | TTesla Model S | 97k | 0.6% | 36.1 | 24.5% | Car type |
| 80 | SSuzuki Jimny | 97k | 0.8% | 39.2 | 19.9% | Car type |
| 81 | TToyota RAV4 | 96k | 0.4% | 32.8 | 38.4% | Car type |
| 82 | OOpel Mokka | 96k | 1.1% | 43.1 | 34.1% | Car type |
| 83 | PPolestar 2 | 96k | 1.9% | 39.3 | 28.5% | Car type |
| 84 | SSEAT Alhambra | 94k | 6.4% | 47.0 | 5.6% | Car type |
| 85 | BBMW M4 | 94k | 0.7% | 28.8 | 18.5% | Car type |
| 86 | VVolkswagen ID.4 | 93k | 2.1% | 36.3 | 25.7% | Car type |
| 87 | TToyota Hilux | 91k | 0.3% | 37.6 | 35.9% | Car type |
| 88 | FFord Ranger | 89k | 0.8% | 39.0 | 38.0% | Car type |
| 89 | AAudi Q7 | 89k | 0.8% | 39.4 | 18.5% | Car type |
| 90 | SSuzuki Swift | 88k | 0.6% | 44.7 | 37.7% | Car type |
| 91 | VVolkswagen ID.7 | 88k | 3.6% | 37.6 | 32.7% | Car type |
| 92 | AAudi Q8 | 88k | 1.2% | 38.6 | 23.2% | Car type |
| 93 | AAudi R8 | 87k | 0.6% | 32.7 | 17.2% | Car type |
| 94 | SSeat Alhambra | 87k | 6.7% | 41.0 | 30.1% | Car type |
| 95 | MMazda CX-30 | 87k | 1.0% | 40.9 | 36.8% | |
| 96 | BBMW X5 (E70) | 87k | 1.0% | 35.7 | 0.0% | Car type |
| 97 | VVolkswagen Touareg | 86k | 1.1% | 36.1 | 69.2% | Car type |
| 98 | BBMW X6 | 85k | 0.6% | 31.9 | 19.1% | Car type |
| 99 | SSEAT León | 84k | 2.0% | 38.3 | 27.0% | Car type |
| 100 | BBMW M5 | 84k | 0.6% | 28.9 | 29.2% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Austria and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Austria?
Skoda Kodiaq currently leads with an estimated audience of 442k people in Austria.