Popularity ranking · Australia

The 100 most popular Hip Hops in Australia

This curated ranking covers the 100 largest hip hops in Australia, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 735 hip hops tracked in Australia, the 100 ranked here account for the largest measured audience reach. JellyRoll, Bad Bunny and Drake lead the list with a combined estimated audience of 2.8M people. Across all 100 entries the average audience size is 222k, and the largest, JellyRoll, reaches around 1M people in Australia. Audience size is the estimated number of unique people in Australia who actively engage with each hip hop, derived from search demand signals. Rankings reflect search-behavior signals collected across Australia and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Australia who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Australia. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Australia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Australia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 XXXTentacion 257k 30.0 48.4% Hip hop
27 ASAP Rocky 243k 28.0 39.6% Hip hop
28 Post Malone 241k 28.1 41.5% Hip hop
29 Ice Spice 238k 30.8 59.1% Hip hop
30 50 Cent 237k 27.7 41.5% Hip hop
31 Central Cee 231k 32.0 45.7% Hip hop
32 Riff Raff (rapper) 226k 26.0 0.0% Hip hop
33 Megan Thee Stallion 215k 30.4 65.2% Hip hop
34 Plan B (musician) 209k — — Hip hop
35 Taboo (rapper) 209k — — Hip hop
36 Azealia Banks 199k 39.7 66.2% Hip hop
37 Sway (rapper) 195k 46.6 56.0% Hip hop
38 Usher (entertainer) 191k 28.9 63.1% Hip hop
39 The Weeknd 181k 26.8 48.7% Hip hop
40 Pitbull (rapper) 181k 35.0 57.7% Hip hop
41 M.I.A. (rapper) 179k 40.2 74.3% Hip hop
42 J. Cole 179k 28.1 44.5% Hip hop
43 Mac Miller 170k 28.0 52.2% Hip hop
44 Anvil (band) 170k 50.1 0.0% Hip hop
45 Bhad Bhabie 169k 30.9 66.0% Hip hop
46 Atmosphere (music group) 163k — — Hip hop
47 SZA (singer) 160k 28.0 66.9% Hip hop
48 Jay-Z 157k 28.9 44.5% Hip hop
49 Frank Ocean 151k 27.0 58.7% Hip hop
50 Lil Wayne 148k 28.9 42.6% Hip hop

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular hip hops compiled?

Rascasse aggregates anonymized search-behavior signals across Australia and ranks each hip hop by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest hip hop in Australia?

JellyRoll currently leads with an estimated audience of 1M people in Australia.

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