A data profile of the people who buy, follow and care about Kenzo in Belgium — modelled from more than twelve digital signal sources. Kenzo has an estimated audience of 634 people in Belgium.
The average Kenzo fan in Belgium is 38.8 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, Liege, Hainaut.
Top brand affinities include Isabel Marant, Ugg boots, Longchamp, with strongest over-indexing on Isabel Marant (14.63× the country average).
Demographically, the Kenzo audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Kenzo fan in Belgium is more female, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Isabel Marant.
The key figures that characterise the Kenzo profile in Belgium.
65.8% are female, 34.2% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 38.8 |
| Estimated audience size | 634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
Where the Kenzo audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | <1K | 1.75× | |
| 02 | Liege | <1K | 1.41× | |
| 03 | Hainaut | <1K | 1.16× | |
| 04 | Flemish Brabant | <1K | 1.11× | |
| 05 | Walloon Brabant | <1K | 0.97× | |
| 06 | Antwerp | <1K | 0.93× | |
| 07 | Province of Namur | <1K | 0.91× | |
| 08 | Luxembourg | <1K | 0.88× | |
| 09 | Limburg | <1K | 0.76× | |
| 10 | East Flanders | <1K | 0.71× | |
| 11 | West Flanders | <1K | 0.71× |
The strongest cross-interests of the Kenzo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Samsonite | Fashion & Accessoires | 18.34× | ||
| 02 | Philipp Plein | Fashion & Accessoires | 16.67× | ||
| 03 | Ugg boots | Fashion & Accessoires | 15.99× | ||
| 04 | L'Occitane en Provence | Beauty & Wellness | 15.53× | ||
| 05 | Villeroy & Boch | Home & Garden | 14.67× | ||
| 06 | Isabel Marant | Fashion & Accessoires | 14.63× | ||
| 07 | Karl Lagerfeld | Fashion & Accessoires | 14.13× | ||
| 08 | Tissot | Fashion & Accessoires | 13.45× | ||
| 09 | Longchamp | Fashion & Accessoires | 13.26× | ||
| 10 | Jimmy Choo | Fashion & Accessoires | 12.12× | ||
| 11 | Max Mara | Fashion & Accessoires | 11.65× | ||
| 12 | Clarins | Beauty & Wellness | 10.77× | ||
| 13 | Marc Jacobs | Fashion & Accessoires | 10.03× | ||
| 14 | Ted Baker | Fashion & Accessoires | 9.94× | ||
| 15 | Superdry. | Fashion & Accessoires | 9.41× | ||
| 16 | Valentino | Fashion & Accessoires | 8.57× | ||
| 17 | Table tennis | Sports | 7.26× | ||
| 18 | Ready-to-wear | Fashion & Accessoires | 7.04× | ||
| 19 | Lacoste | Fashion & Accessoires | 6.70× | ||
| 20 | H&M | Shopping | 2.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.44× | |
| Luxury Orientation | PREMIUM | 2.42× | |
| Design Affinity | PREMIUM | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.89× |
Kenzo's target market in Belgium covers an estimated 634 people, concentrated in Brussels and Liege.
65.8% of the Kenzo audience are female, 34.2% are male, with an average age of 38.8 years.
Kenzo fans show strongest brand affinity for Isabel Marant (14.63×), Ugg boots (15.99×), and Longchamp (13.26×) over the country average.
Kenzo fans in Belgium are most concentrated in Brussels (reach <1K), Liege (reach <1K), and Hainaut (reach <1K). These three regions account for the largest share of the active audience.
Beyond Kenzo itself, the audience over-indexes on Ugg boots (15.99×), Longchamp (13.26×), Ready-to-wear (7.04×), and Samsonite (18.34×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Kenzo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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