How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Belgium who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Belgium. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Belgium, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Belgium. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMuseum of Modern Art | 282k | 0.7% | 42.0 | 61.9% | Museum |
| 2 | SSaatchi Gallery | 232k | 1.0% | 41.4 | 59.3% | Museum |
| 3 | BBritish Museum | 208k | 0.8% | 44.4 | 54.1% | Museum |
| 4 | MMetropolitan Museum of Art | 159k | 0.7% | 43.2 | 59.4% | Museum |
| 5 | TTate Modern | 135k | 0.8% | 41.8 | 59.5% | Museum |
| 6 | MMusical Instrument Museum (Phoenix) | 132k | 39.1% | 39.7 | 23.3% | Museum |
| 7 | CCentre for Fine Arts, Brussels | 109k | 91.6% | 40.4 | 61.9% | Museum |
| 8 | GGagosian Gallery | 98k | 1.0% | 43.1 | 56.5% | Museum |
| 9 | CCentre Georges Pompidou | 96k | 2.9% | 44.5 | 57.9% | Museum |
| 10 | RRijksmuseum | 81k | 1.1% | 44.9 | 61.7% | Museum |
| 11 | VVictoria and Albert Museum | 80k | 0.7% | 43.8 | 65.9% | Museum |
| 12 | FFlorence Cathedral | 80k | 1.7% | 37.7 | 51.6% | Museum |
| 13 | VVan Gogh Museum | 72k | 1.0% | 46.3 | 62.5% | Museum |
| 14 | BBrooklyn Museum | 69k | 0.8% | 45.2 | 68.8% | Museum |
| 15 | SSolomon R. Guggenheim Museum | 63k | 0.9% | 42.6 | 58.7% | Museum |
| 16 | FFrieze Art Fair | 62k | 0.8% | 40.0 | 57.6% | Museum |
| 17 | RRoyal Academy of Arts | 57k | 0.9% | 40.6 | 48.2% | Museum |
| 18 | TTate | 55k | 0.8% | 39.4 | 60.5% | Museum |
| 19 | NNational Gallery | 49k | 0.7% | 46.8 | 55.5% | Museum |
| 20 | SStedelijk Museum Amsterdam | 49k | 4.7% | 49.0 | 64.8% | Museum |
| 21 | VVitra Design Museum | 44k | 3.1% | 44.4 | 69.5% | Museum |
| 22 | RRoyal Museums of Fine Arts of Belgium | 42k | 36.6% | 44.2 | 92.2% | Museum |
| 23 | LLos Angeles County Museum of Art | 40k | 0.8% | 47.1 | 61.8% | Museum |
| 24 | SSaatchi Art | 37k | 0.9% | 42.5 | 58.0% | Museum |
| 25 | LLa Piscine Museum | 37k | 16.8% | 51.1 | 77.7% | Museum |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular museums compiled?
Rascasse aggregates anonymized search-behavior signals across Belgium and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest museum in Belgium?
Museum of Modern Art currently leads with an estimated audience of 282k people in Belgium.