Rascasse Audience Intelligence

Volvo XC60 Audience in United States

Volvo XC60 has an estimated audience of 1.3M people in United States.

#146among Car type in United States
#145among Car Model in United States
#638in Cars & Mobility

The average Volvo XC60 fan in United States is 41.8 years old, more male, and lives primarily in California.

Its fans are 2.6 years older than the group average of 39.2.

Women make up 35.4% of the fan base, 7.4 percentage points more than the group average.

Compared with the other 1187 objects in Car type, Volvo XC60 fans stand out for their interest in Chevrolet Volt, Nissan Leaf and BMW i3.

Most fans live in California, New York, Florida.

Top affinities include Chevrolet Volt, Nissan Leaf, BMW i3, with strongest over-indexing on Chevrolet Volt (80.76× the country average).

Demographically, the Volvo XC60 audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

The typical Volvo XC60 fan in United States is more male, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Chevrolet Volt.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United States
Gender
35.4%♀
64.6% male
Age
41.8
average years
Country rank
#19303
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Volvo XC60 fans

35.4% are female, 64.6% are male, average age 41.8.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Volvo XC60 audience in United States
MetricValue
Female35.4%
Male64.6%
Average age41.8
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Volvo XC60 audience in United States
Age bracketShare%
16-2413%
25-3420%
35-4423%
45-5421%
55+23%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Volvo XC60 audience comes from United States.

Worldwide audience distribution share by country for Volvo XC60
CountryShare
Poland11.2%
United States9.3%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Volvo XC60 fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~9K1.76×
02Connecticut~20K1.72×
03Vermont~4K1.70×
04Massachusetts~50K1.69×
05Maine~9K1.62×
06New Jersey~50K1.46×
07Rhode Island~6K1.40×
08Washington, District of Columbia~4K1.31×
09North Carolina~50K1.25×
10New York~100K1.22×
11Pennsylvania~60K1.21×
12Virginia~40K1.20×
13Colorado~30K1.18×
14Georgia~50K1.16×
15Illinois~60K1.15×
16Washington~40K1.15×
17South Carolina~20K1.13×
18Florida~100K1.12×
19Maryland~30K1.12×
20Delaware~4K1.08×
21Texas~90K1.00×
22Oregon~20K1.00×
23California~200K0.99×
24Minnesota~20K0.96×
25Louisiana~20K0.94×
26Tennessee~30K0.93×
27Alabama~20K0.92×
28Arkansas~10K0.88×
29Ohio~40K0.86×
30Mississippi~10K0.85×
31West Virginia~6K0.84×
32Wisconsin~20K0.83×
33Kansas~10K0.83×
34Missouri~20K0.82×
35Kentucky~10K0.82×
36Oklahoma~10K0.82×
37Utah~10K0.82×
38Michigan~30K0.79×
39Nebraska~6K0.79×
40Arizona~20K0.76×
41Indiana~20K0.76×
42Iowa~9K0.75×
43Idaho~5K0.74×
44Alaska~2K0.72×
45Montana~3K0.71×
46Nevada~9K0.68×
47New Mexico~6K0.66×
48South Dakota~2K0.65×
49North Dakota~2K0.59×
50Hawaii~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Volvo XC60, United States
0.57×1.00×1.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Volvo XC60 audience vs. the country average
#·InterestCategoryAffinity×
01Chevrolet VoltCars & Mobility80.76×
02Nissan LeafCars & Mobility74.26×
03BMW i3Cars & Mobility52.22×
04Tesla Model XCars & Mobility41.82×
05Alternative fuel vehicleCars & Mobility36.82×
06Mitsubishi MirageCars & Mobility36.54×
07Volvo XC90Cars & Mobility34.57×
08Volvo CarsCars & Mobility29.33×
09Audi Q5Cars & Mobility26.23×
10Škoda AutoCars & Mobility25.88×
11Tesla Model SCars & Mobility23.81×
12Electric vehicle conversionCars & Mobility23.81×
13Tesla Model YCars & Mobility21.49×
14Plug-in hybridCars & Mobility20.00×
15Pollo CamperoFood & Beverages14.88×
16HatchbackCars & Mobility13.89×
17Hybrid electric vehicleCars & Mobility13.58×
18Crossover (automobile)Cars & Mobility13.09×
19Compact carCars & Mobility10.91×
20Tesla MotorsCars & Mobility6.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Volvo XC60 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Volvo XC60 audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.02×
Design AffinityPREMIUM2.99×
Quality AwarenessPREMIUM2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Volvo XC60 audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
SpiritualityBALANCE0.67×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Volvo XC60 over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/volvo-xc60-46147” · Methodology