Rascasse Audience Intelligence

Waterloo, Iowa Audience in Belgium

A data profile of the people who buy, follow and care about Waterloo, Iowa in Belgium — modelled from more than twelve digital signal sources. Waterloo, Iowa has an estimated audience of 1,287,051 people in Belgium.

#1among Department store in Belgium#36among POI in Belgium#53in Travel & Leisure

The average Waterloo, Iowa fan in Belgium is 43.6 years old, more female, and lives primarily in Brussels.

The audience is concentrated in Brussels, Flemish Brabant, Hainaut.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Waterloo, Iowa profile in Belgium.

Audience size
1.3M
in Belgium
Gender
62.6%♀
37.4% male
Age
43.6
average years
Country rank
#594
POI in Belgium
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waterloo, Iowa fans

62.6% are female, 37.4% are male, average age 43.6.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Waterloo, Iowa audience in Belgium
MetricValue
Female62.6%
Male37.4%
Average age43.6
Estimated audience size1,287,051
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Waterloo, Iowa audience in Belgium
Age bracketShare%
16-1911%
20-2918%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Waterloo, Iowa audience comes from Belgium.

Worldwide audience distribution share by country for Waterloo, Iowa
CountryShare
United Kingdom42.7%
Belgium16.5%
Canada12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waterloo, Iowa audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Waterloo, Iowa fans by region: top regions in Belgium
#RegionReachAffinity×
01Walloon Brabant~100K3.63×
02Brussels~100K1.58×
03Flemish Brabant~100K1.18×
04Hainaut~100K0.93×
05Province of Namur~50K0.77×
06Liege~70K0.59×
07Luxembourg~20K0.57×
08Antwerp~70K0.53×
09East Flanders~70K0.49×
10West Flanders~50K0.47×
11Limburg~20K0.41×
Appendix

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How to read this data

Audience size is the estimated number of people in Belgium who actively search for Waterloo, Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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