A data profile of the people who buy, follow and care about Familjen in Brazil — modelled from more than twelve digital signal sources. Familjen has an estimated audience of 4,616,335 people in Brazil.
Familjen has an estimated audience of 4,616,335 people in Brazil. 66.2% are female, 33.8% are male, average age 44.4.
The key figures that characterise the Familjen profile in Brazil.
66.2% are female, 33.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 44.4 |
| Estimated audience size | 4,616,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Familjen audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.2% |
| Sweden | 2.7% |
| United States | 0.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Familjen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.