A data profile of the people who buy, follow and care about Koffee in Brazil — modelled from more than twelve digital signal sources. Koffee has an estimated audience of 6,489,739 people in Brazil.
Koffee has an estimated audience of 6,489,739 people in Brazil. 67.3% are female, 32.7% are male, average age 40.2.
The key figures that characterise the Koffee profile in Brazil.
67.3% are female, 32.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 40.2 |
| Estimated audience size | 6,489,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Koffee audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 38.7% |
| Netherlands | 22.5% |
| Spain | 21.5% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Koffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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