A data profile of the people who buy, follow and care about The Globe (Toronto newspaper) in Brazil — modelled from more than twelve digital signal sources. The Globe (Toronto newspaper) has an estimated audience of 8,617,950 people in Brazil.
The Globe (Toronto newspaper) has an estimated audience of 8,617,950 people in Brazil. 71.3% are female, 28.7% are male, average age 47.2.
The key figures that characterise the The Globe (Toronto newspaper) profile in Brazil.
71.3% are female, 28.7% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 47.2 |
| Estimated audience size | 8,617,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide The Globe (Toronto newspaper) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 90.9% |
| United Kingdom | 3.1% |
| United States | 2.3% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for The Globe (Toronto newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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