How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | FFord Fiesta | 1.9M | 10.9% | 41.1 | 42.7% | Car type |
| 27 | VVolkswagen Tiguan | 1.8M | 6.3% | 42.9 | 42.1% | Car type |
| 28 | CCompact car | 1.8M | 2.5% | 43.3 | 27.1% | Car type |
| 29 | DDodge Ram | 1.8M | 10.7% | 42.2 | 31.2% | Car type |
| 30 | AAll-terrain vehicle | 1.7M | 2.3% | 41.1 | 22.8% | Car type |
| 31 | FFord EcoSport | 1.7M | 16.1% | 43.4 | 33.0% | Car type |
| 32 | VVolkswagen Amarok | 1.6M | 21.8% | 42.5 | 31.0% | Car type |
| 33 | HHyundai Creta | 1.6M | 32.4% | 47.4 | 35.1% | Car type |
| 34 | FFiat Uno | 1.6M | 58.1% | 39.4 | 32.5% | Car type |
| 35 | SSubcompact car | 1.6M | 12.9% | 37.2 | 34.9% | Car type |
| 36 | SSports car | 1.6M | 2.2% | 38.0 | 24.5% | Car type |
| 37 | BBMW X1 | 1.6M | 8.8% | 45.9 | 29.7% | Car type |
| 38 | TToyota Yaris | 1.6M | 8.5% | 41.4 | 36.0% | Car type |
| 39 | AAudi A3 | 1.6M | 7.3% | 40.5 | 24.7% | Car type |
| 40 | CChevrolet Tracker | 1.5M | 56.9% | 46.2 | 39.0% | Car type |
| 41 | HHonda CR-V | 1.5M | 5.8% | 45.7 | 28.4% | Car type |
| 42 | PPorsche 911 | 1.5M | 6.4% | 37.1 | 26.8% | Car type |
| 43 | FFord Focus | 1.5M | 7.5% | 40.1 | 41.8% | Car type |
| 44 | FFamily car | 1.5M | 1.9% | 44.7 | 27.0% | Car type |
| 45 | PPorsche Cayenne | 1.5M | 8.9% | 40.7 | 27.1% | Car type |
| 46 | VVintage car | 1.4M | 2.6% | 35.3 | 21.4% | Car type |
| 47 | AAudi Q3 | 1.4M | 6.8% | 45.4 | 27.4% | Car type |
| 48 | MMuscle car | 1.4M | 2.2% | 36.9 | 18.0% | Car type |
| 49 | RRange Rover (L322) | 1.4M | 7.8% | 46.3 | 35.9% | Car type |
| 50 | HHaul truck | 1.3M | 3.9% | 43.0 | 19.6% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in Brazil?
SUVs currently leads with an estimated audience of 13M people in Brazil.