How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 |  Haul truck |
1.3M | 3.9% | 43.0 | 19.6% | Car type |
| 52 |  Volkswagen Golf |
1.3M | 6.1% | 38.6 | 29.5% | Car type |
| 53 |  Nissan Navara |
1.3M | 11.6% | 42.8 | 37.3% | Car type |
| 54 |  Volkswagen Jetta |
1.3M | 11.7% | 40.9 | 26.9% | Car type |
| 55 |  Volvo XC60 |
1.3M | 8.8% | 43.8 | 46.4% | Car type |
| 56 |  Peugeot 3008 |
1.3M | 7.2% | 43.6 | 40.4% | Car type |
| 57 |  Volkswagen Up |
1.2M | 19.9% | 43.7 | 36.7% | Car type |
| 58 |  Kia Sportage |
1.2M | 5.1% | 46.5 | 31.1% | Car type |
| 59 |  Volkswagen Fox |
1.2M | 43.8% | 41.6 | 31.8% | Car type |
| 60 |  Ford Ranger (T6) |
1.2M | 13.5% | 50.2 | 37.8% | Car type |
| 61 |  Toyota Etios |
1.2M | 56.3% | 44.6 | 36.2% | Car type |
| 62 |  BMW X6 |
1.1M | 7.9% | 38.6 | 24.6% | Car type |
| 63 |  City car |
1.1M | 1.5% | 40.7 | 25.9% | Car type |
| 64 |  Supercar |
1.1M | 1.8% | 36.9 | 43.2% | Car type |
| 65 |  Fiat Palio |
1.1M | 56.3% | 38.6 | 29.4% | Car type |
| 66 |  Nissan Sentra |
1.1M | 14.7% | 45.4 | 25.9% | Car type |
| 67 |  Chevrolet Cruze |
1.1M | 21.4% | 43.2 | 26.6% | Car type |
| 68 |  Van |
1M | 2.0% | 42.7 | 27.0% | Car type |
| 69 |  Toyota RAV4 |
1M | 4.1% | 43.7 | 31.3% | Car type |
| 70 |  Classic car |
1M | 1.8% | 35.8 | 21.9% | Car type |
| 71 |  Ford Ranger |
1M | 8.3% | 38.6 | 43.9% | Car type |
| 72 |  Ford Mustang |
993k | 3.6% | 37.2 | 21.9% | Car type |
| 73 |  Porsche Macan |
992k | 9.0% | 42.3 | 26.8% | Car type |
| 74 |  Renault Clio |
973k | 7.0% | 40.4 | 44.0% | Car type |
| 75 |  Hybrid electric vehicle |
954k | 2.2% | 44.9 | 29.2% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in Brazil?
SUVs currently leads with an estimated audience of 13M people in Brazil.