How to read this list
Rank
Position in the Top 40, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Renault Trucks |
1.5k | 0.1% | 41.2 | 20.5% | Commercial vehicles |
| 27 |  DAF Trucks |
1.4k | 0.1% | 40.7 | 20.2% | Commercial vehicles |
| 28 |  MAN Truck & Bus |
1.3k | 0.0% | 40.9 | 21.2% | Commercial vehicles |
| 29 |  Dodge Trucks |
1.3k | 0.5% | 29.8 | 0.0% | Commercial vehicles |
| 30 |  Schmitz Cargobull |
1.3k | 0.5% | 41.1 | 0.0% | Commercial vehicles |
| 31 |  Fiat Professional |
1.2k | 0.1% | 49.5 | 39.7% | Commercial vehicles |
| 32 |  Mack Trucks |
818 | 0.0% | 41.2 | 24.8% | Commercial vehicles |
| 33 |  Ram Trucks |
772 | 0.0% | 40.5 | 31.6% | Commercial vehicles |
| 34 |  Volvo Construction Equipment |
594 | 0.1% | 44.3 | 27.9% | Commercial vehicles |
| 35 |  Deutz-Fahr |
594 | 0.0% | 44.4 | 27.7% | Commercial vehicles |
| 36 |  Komatsu Limited |
371 | 0.1% | 44.3 | 21.4% | Commercial vehicles |
| 37 |  Freightliner Trucks |
325 | 0.0% | 38.8 | 27.6% | Commercial vehicles |
| 38 |  Volkswagen Trucks and Buses |
244 | 23.1% | 47.5 | 24.5% | Commercial vehicles |
| 39 |  Scania Group |
98 | 0.1% | 36.9 | 16.5% | Commercial vehicles |
| 40 |  Mercedes-Benz buses |
24 | 0.0% | 36.1 | 17.0% | Commercial vehicles |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 40 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each commercial vehicles by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest commercial vehicles in Brazil?
John Deere currently leads with an estimated audience of 2M people in Brazil.