Top 40 Commercial vehicles in Brazil

How to read this list

Rank

Position in the Top 40, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	John Deere	2M	7.3%	44.9	35.4%	Commercial vehicles
2	Massey Ferguson	1.5M	11.1%	41.3	38.0%	Commercial vehicles
3	Iveco	1.2M	15.5%	41.5	20.5%	Commercial vehicles
4	Valtra	792k	26.2%	44.6	30.5%	Commercial vehicles
5	Case IH	702k	14.2%	43.1	30.8%	Commercial vehicles
6	Scania	604k	17.4%	34.4	10.7%	Commercial vehicles
7	Fendt	534k	9.6%	44.1	28.5%	Commercial vehicles
8	AGCO	442k	12.1%	43.9	28.2%	Commercial vehicles
9	Kubota	312k	2.8%	42.2	26.9%	Commercial vehicles
10	Claas	252k	5.3%	41.2	25.2%	Commercial vehicles
11	Yanmar	165k	6.7%	48.9	30.5%	Commercial vehicles
12	Peterbilt	143k	3.1%	40.5	26.3%	Commercial vehicles
13	Volvo FH	120k	1.5%	43.8	11.6%	Commercial vehicles
14	Kenworth	101k	2.1%	40.2	24.6%	Commercial vehicles
15	Liebherr	95k	2.3%	45.6	21.3%	Commercial vehicles
16	International Harvester	33k	2.2%	40.8	23.8%	Commercial vehicles
17	Navistar International	27k	17.6%	42.9	18.8%	Commercial vehicles
18	Unimog	23k	1.6%	32.4	0.0%	Commercial vehicles
19	Scania trucks	18k	7.9%	34.9	9.2%	Commercial vehicles
20	Traton	7.7k	3.0%	41.3	39.2%	Commercial vehicles
21	Magirus	7k	3.2%	30.1	17.9%	Commercial vehicles
22	New Holland Agriculture	4.3k	0.1%	41.9	37.8%	Commercial vehicles
23	Volvo Trucks	2.8k	0.0%	41.1	23.2%	Commercial vehicles
24	Scania AB	2.5k	0.1%	40.7	20.5%	Commercial vehicles
25	Volkswagen Commercial Vehicles	1.9k	0.0%	42.2	24.3%	Commercial vehicles

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 40 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each commercial vehicles by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest commercial vehicles in Brazil?

John Deere currently leads with an estimated audience of 2M people in Brazil.

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