How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  American Bulldog |
195k | 2.1% | 39.5 | 65.5% | Dog breed |
| 27 |  Jack Russell Terrier |
148k | 1.7% | 37.9 | 66.2% | Dog breed |
| 28 |  Lhasa Apso |
128k | 8.5% | 39.2 | 84.2% | Dog breed |
| 29 |  West Highland White Terrier |
99k | 4.0% | 42.1 | 66.5% | Dog breed |
| 30 |  Shiba Inu |
88k | 0.8% | 35.9 | 61.2% | Dog breed |
| 31 |  King Charles Spaniel |
82k | 2.2% | 38.2 | 66.0% | Dog breed |
| 32 |  Chow Chow |
75k | 3.0% | 33.7 | 49.8% | Dog breed |
| 33 |  Miniature Australian Shepherd |
74k | 7.0% | 28.8 | 87.5% | Dog breed |
| 34 |  Miniature Pinscher |
72k | 5.3% | 40.2 | 72.3% | Dog breed |
| 35 |  Pembroke Welsh Corgi |
70k | 1.7% | 39.5 | 67.4% | Dog breed |
| 36 |  Dogo Argentino |
69k | 1.3% | 39.9 | 55.9% | Dog breed |
| 37 |  Bully Dog |
67k | 5.2% | 38.6 | 69.3% | Dog breed |
| 38 |  Airedale Terrier |
66k | 5.7% | 40.3 | 77.8% | Dog breed |
| 39 |  Scottish Terrier |
64k | 4.7% | 50.2 | 39.1% | Dog breed |
| 40 |  Kangal dog |
62k | 4.0% | 52.5 | 33.9% | Dog breed |
| 41 |  German Pinscher |
58k | 13.2% | 41.3 | 68.1% | Dog breed |
| 42 |  Basset Hound |
54k | 1.7% | 39.2 | 68.1% | Dog breed |
| 43 |  Bull and Terrier |
53k | 13.9% | 33.4 | 54.8% | Dog breed |
| 44 |  English Springer Spaniel |
53k | 1.7% | 36.3 | 64.9% | Dog breed |
| 45 |  Australian Cattle Dog |
48k | 1.8% | 33.0 | 42.1% | Dog breed |
| 46 |  Collie |
44k | 2.2% | 33.8 | 74.9% | Dog breed |
| 47 |  Tibetan Mastiff |
40k | 2.6% | 40.8 | 70.6% | Dog breed |
| 48 |  Affenpinscher |
34k | 5.5% | 29.8 | 100.0% | Dog breed |
| 49 |  Cavalier King Charles Spaniel |
31k | 0.6% | 38.7 | 74.9% | Dog breed |
| 50 |  Pekingese |
30k | 1.9% | 39.7 | 83.2% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in Brazil?
Shih Tzu currently leads with an estimated audience of 4M people in Brazil.