Popularity ranking · Brazil

The 65 most popular Fashions in Brazil

This curated ranking covers the 65 largest fashions in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. AliExpress, Netshoes and Zara lead the list with a combined estimated audience of 33M people. Across all 65 entries the average audience size is 766k, and the largest, AliExpress, reaches around 13M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 65, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Maje 36k 36.2 73.2% Fashion
27 Dolls Kill 32k 28.1 66.4% Fashion
28 Lulus 32k 34.9 57.5% Fashion
29 ZARA MEN 30k 24.3 66.8% Fashion
30 rapsodia 30k 36.2 78.8% Fashion
31 Nordstrom 25k 37.5 82.0% Fashion
32 Blush Boutique 19k 36.1 89.2% Fashion
33 Rent the Runway 12k 38.7 47.7% Fashion
34 Pimkie 9.7k 38.2 79.2% Fashion
35 BAUR 7.4k 38.1 71.8% Fashion
36 Solebox 6k 32.3 44.4% Fashion
37 Zalando Lounge 3.6k 40.2 70.5% Fashion
38 Bebe Stores 3.4k 36.5 85.8% Fashion
39 Vente-privee.com 1.9k 35.7 62.1% Fashion
40 Boozt 1.4k 36.6 63.5% Fashion
41 Gerry Weber 864 40.1 76.0% Fashion
42 limango 807 26.6 92.0% Fashion
43 Gap Inc. 638 38.5 76.5% Fashion
44 Bader Versand 595 39.5 68.2% Fashion
45 misspap.co.uk 578 40.6 48.7% Fashion
46 Otto GmbH 509 38.4 52.1% Fashion
47 AWOK.com 355 35.1 74.9% Fashion
48 La Redoute 330 36.7 76.1% Fashion
49 Tiger Mist Boutique 306 35.4 70.9% Fashion
50 Pufii 帕妃 233 34.3 81.4% Fashion

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Frequently asked questions

How is this list of the most popular fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest fashion in Brazil?

AliExpress currently leads with an estimated audience of 13M people in Brazil.

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