Popularity ranking · Brazil

The 100 most popular Luxury Fashions in Brazil

This curated ranking covers the 100 largest luxury fashions in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 104 luxury fashions tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Louis Vuitton, Gucci and Chanel lead the list with a combined estimated audience of 13M people. Across all 100 entries the average audience size is 470k, and the largest, Louis Vuitton, reaches around 4.6M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each luxury fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Jil Sander 56k 38.6 73.5% Luxury fashion
52 Giuseppe Zanotti 51k 38.6 74.5% Luxury fashion
53 Helmut Lang (fashion brand) 42k 33.4 70.8% Luxury fashion
54 Thom Browne 34k 37.8 66.0% Luxury fashion
55 Aimé Leon Dore 33k 38.8 55.2% Luxury fashion
56 paul smith 33k 35.5 61.1% Luxury fashion
57 Cecil 32k 40.3 78.1% Luxury fashion
58 Rene Caovilla 32k 41.6 73.8% Luxury fashion
59 ALEXANDER WANG 31k 30.4 66.9% Luxury fashion
60 Etro 31k 37.9 68.4% Luxury fashion
61 Zuhair Murad 29k 42.3 92.1% Luxury fashion
62 Neiman Marcus 28k 37.2 77.1% Luxury fashion
63 Pierre Balmain 27k 43.7 73.1% Luxury fashion
64 Moda Operandi 27k 33.3 67.2% Luxury fashion
65 Breuninger 25k 40.4 54.7% Luxury fashion
66 Vetements 23k 32.9 61.1% Luxury fashion
67 Brioni 22k 41.5 64.4% Luxury fashion
68 Sp5der 21k 38.9 61.4% Luxury fashion
69 R13 20k 35.2 51.3% Luxury fashion
70 Orlebar Brown 16k 34.1 40.1% Luxury fashion
71 DeMellier 15k 40.8 74.7% Luxury fashion
72 Kiton 13k 41.5 64.6% Luxury fashion
73 Toteme 13k 44.3 68.1% Luxury fashion
74 Tatras 13k 40.3 63.5% Luxury fashion
75 Berluti 12k 43.5 68.9% Luxury fashion

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular luxury fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each luxury fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest luxury fashion in Brazil?

Louis Vuitton currently leads with an estimated audience of 4.6M people in Brazil.

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