Top list · Brazil

Top 100 New waves in Brazil

This curated ranking covers the 100 largest new waves in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 167 new waves tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Merchandise, SPRINTS and HighSchool lead the list with a combined estimated audience of 1.3M people. Across all 100 entries the average audience size is 44k, and the largest, Merchandise, reaches around 506k people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each new wave, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Merchandise 506k 39.2 59.1% New wave
2 SPRINTS 473k 41.2 45.6% New wave
3 HighSchool 347k 41.2 45.6% New wave
4 shame 298k 44.4 57.7% New wave
5 BODEGA 245k 38.2 57.0% New wave
6 Molchat Doma 218k 41.2 45.6% New wave
7 ADULT. 209k 40.8 72.2% New wave
8 Crows 195k 36.0 68.8% New wave
9 Television 148k 41.9 49.9% New wave
10 Automatic 136k 37.7 64.1% New wave
11 Ought 134k 44.1 58.5% New wave
12 David Byrne 111k 40.9 45.8% New wave
13 Spoons 111k 46.1 64.3% New wave
14 Talk Show 85k 40.7 44.2% New wave
15 Deeper 76k 40.4 61.5% New wave
16 ACTORS 74k 39.6 86.0% New wave
17 Iceage 69k 42.6 50.2% New wave
18 GosT 69k 0.0 0.0% New wave
19 Do Nothing 66k 44.0 57.0% New wave
20 THUS LOVE 64k 38.2 57.0% New wave
21 Fontaines D.C. 57k 45.3 57.3% New wave
22 Motorama 51k 37.8 89.8% New wave
23 Home Front 47k 40.8 49.3% New wave
24 Blurt 41k 39.3 82.0% New wave
25 Lebanon Hanover 36k 41.6 62.1% New wave

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each new wave by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest new wave in Brazil?

Merchandise currently leads with an estimated audience of 506k people in Brazil.

Other top lists in Brazil