Popularity ranking · Canada

The 100 most popular Internet & Social Media audiences in Canada

This curated ranking covers the 100 largest internet & social media audiences in Canada, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.3k internet & social media audiences tracked in Canada, the 100 ranked here account for the largest measured audience reach. Instagram, TikTok and X lead the list with a combined estimated audience of 40M people. Across all 100 entries the average audience size is 2.4M, and the largest, Instagram, reaches around 15M people in Canada. Audience size is the estimated number of unique people in Canada who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Canada and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Digital wallet 1M 43.4 40.5%
52 Groupon 1M 40.5 60.8%
53 Influencer marketing 1000k 36.6 53.1% Content type
54 Google Images 989k 29.8 55.9%
55 Tinder 977k 26.2 43.2% Dating
56 Google Earth 963k 39.7 49.9%
57 Registered user 953k 40.4 51.6%
58 BuzzFeed 948k 32.2 65.6%
59 Web series 943k 39.8 46.1% Content type
60 DuckDuckGo 921k 39.0 65.5% Search engine
61 Blog 921k 41.4 54.6% Content type
62 Jake Paul 916k 27.1 37.3% Social media influencer
63 MrBeast 911k 21.7 23.6% Social media influencer
64 Chat room 900k 43.0 51.4%
65 Fansite 893k 40.3 48.4% Content type
66 Telegram 873k 35.8 34.4% Communication
67 Google Chrome 873k 37.8 43.9% Browser
68 Anonymous 843k 35.8 41.7%
69 Selfie 841k 33.9 59.5% Content type
70 Privacy law 821k 45.8 44.3%
71 Affiliate 784k 43.3 49.3%
72 Practical joke 782k 36.5 30.8% Content type
73 Urban Dictionary 773k 29.8 51.5%
74 Internet slang 767k 29.9 50.3%
75 Search engine marketing 756k 42.0 46.1%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Canada and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Canada?

Instagram currently leads with an estimated audience of 15M people in Canada.

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