Rascasse Audience Intelligence

Tesla Target Market in Switzerland

A data profile of the people who buy, follow and care about Tesla in Switzerland — modelled from more than twelve digital signal sources. Tesla has an estimated audience of 980,050 people in Switzerland.

#1among Luxury goods in Switzerland
#59among Brand in Switzerland
#21in Fashion & Accessoires

The average Tesla fan in Switzerland is 41.0 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury goods

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Tesla profile in Switzerland.

Audience size
980K
in Switzerland
Gender
41.7%♀
58.3% male
Age
41.0
average years
Country rank
#555
Brand in Switzerland
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tesla

41.7% are female, 58.3% are male, average age 41.0.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Tesla audience in Switzerland
MetricValue
Female41.7%
Male58.3%
Average age41.0
Estimated audience size980,050
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Tesla audience in Switzerland
Age bracketShare%
16-1913%
20-2920%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Tesla audience comes from Switzerland.

Worldwide audience distribution share by country for Tesla
CountryShare
United States44.0%
Germany11.3%
France10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesla audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Tesla customers by region in Switzerland
#RegionReachAffinity×
01Vaud~200K1.73×
02Canton of Zürich~300K1.60×
03Ticino~60K1.48×
04Canton of Geneva~100K1.46×
05Valais~50K1.33×
06Canton of Bern~100K1.28×
07Fribourg~40K1.28×
08Canton of Zug~10K1.22×
09Aargau~70K1.17×
10Canton of St. Gallen~60K1.15×
11Basel-Landschaft~30K1.10×
12Luzern~40K1.09×
13Solothurn~30K1.06×
14Basel-City~40K1.05×
15Graubünden~20K1.01×
16Thurgau~30K0.99×
17Neuchatel~20K0.98×
18Schwyz~10K0.91×
19Schaffhausen~6K0.76×
20Jura~5K0.72×
21Appenzell Ausserrhoden~3K0.71×
22Appenzell Innerrhoden<1K0.67×
23Canton of Nidwalden~2K0.65×
24Canton of Obwalden~2K0.63×
25Canton of Glarus~2K0.62×
26Uri~2K0.62×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury goods audiences in Switzerland

See Tesla audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Tesla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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