Rascasse Audience Intelligence

Kickstarter Target Market in Germany

A data profile of the people who buy, follow and care about Kickstarter in Germany — modelled from more than twelve digital signal sources. Kickstarter has an estimated audience of 3,013 people in Germany.

#14among Personal finance in Germany#13001among Brand in Germany#7492in Business & Career

The average Kickstarter fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gmail, Crowdfunding, Tabletop role-playing game, with strongest over-indexing on Gmail (4.4× the country average).

Demographically, the Kickstarter audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kickstarter fan in Germany is more male, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gmail.

Category: Business & Career · Type: Brand · Subtype: Personal finance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kickstarter profile in Germany.

Audience size
3K
in Germany
Gender
32.3%♀
67.7% male
Age
34.5
average years
Country rank
#123742
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kickstarter

32.3% are female, 67.7% are male, average age 34.5.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Kickstarter audience in Germany
MetricValue
Female32.3%
Male67.7%
Average age34.5
Estimated audience size3,013
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Kickstarter audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3921%
40-4917%
50+10%
Fig. 04

Worldwide distribution

0.0%

of the worldwide Kickstarter audience comes from Germany.

Worldwide audience distribution share by country for Kickstarter
CountryShare
China21.0%
Japan17.0%
Taiwan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kickstarter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kickstarter customers by region in Germany
#RegionReachAffinity×
01Berlin~80K1.24×
02Hessen~100K1.19×
03Bayern~300K1.13×
04Baden-Württemberg~200K1.08×
05Bremen~10K1.07×
06Nordrhein-Westfalen~300K1.06×
07Niedersachsen~100K1.05×
08Hamburg~30K1.03×
09Schleswig-Holstein~50K1.02×
10Rheinland-Pfalz~70K1.01×
11Saarland~20K0.96×
12Sachsen~60K0.91×
13Thüringen~30K0.90×
14Brandenburg~40K0.87×
15Mecklenburg-Vorpommern~20K0.79×
16Sachsen-Anhalt~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Kickstarter, Germany
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kickstarter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kickstarter audience
#·InterestCategoryAffinity×
01Warhammer Fantasy (setting)Games12.37×
02CrowdsourcingBusiness & Career11.02×
03Angel investorBusiness & Career10.37×
04Pathfinder Roleplaying GameGames9.30×
05CrowdfundingBusiness & Career8.26×
06Tabletop role-playing gameGames8.01×
07Games WorkshopGames7.99×
08GoFundMeBusiness & Career7.62×
09ThingiverseArts & Culture7.29×
10HovercraftCars & Mobility5.77×
11Mission: ImpossibleMovies & TV5.50×
12Google DocsInternet & Social Media4.91×
13GmailInternet & Social Media4.40×
14Tabletop gameGames3.92×
15Google DriveTechnology & Electronics3.79×
16Pokémon (video game series)Games3.73×
17KickersLiterature3.25×
18GeminiTechnology & Electronics2.80×
19RedditInternet & Social Media2.37×
20FRITZ!BoxTechnology & Electronics2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kickstarter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kickstarter audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.62×
Convenience OrientationPREMIUM1.81×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kickstarter audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.95×
SpiritualityBALANCE0.96×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kickstarter's target market in Germany?

Kickstarter's target market in Germany covers an estimated 3,013 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kickstarter customers?

32.3% of the Kickstarter audience are female, 67.7% are male, with an average age of 34.5 years.

03

Which brands do Kickstarter fans like most?

Kickstarter fans show strongest brand affinity for Gmail (4.4×), Crowdfunding (8.26×), and Tabletop role-playing game (8.01×) over the country average.

04

Where do Kickstarter fans live in Germany?

Kickstarter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kickstarter fans also like?

Beyond Kickstarter itself, the audience over-indexes on Crowdfunding (8.26×), Tabletop role-playing game (8.01×), Google Docs (4.91×), and Mission: Impossible (5.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal finance audiences in Germany

See Kickstarter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kickstarter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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