Kickstarter Audience in Germany
Kickstarter has an estimated audience of 1,399,030 people in Germany. 32.3% are female, 67.7% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gmail, Crowdfunding, Tabletop role-playing game, Google Docs, Mission: Impossible.
The average Kickstarter fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gmail, Crowdfunding, Tabletop role-playing game, with strongest over-indexing on Gmail (4.4× the country average). Demographically, the Kickstarter audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Personal finance
Demographics of Kickstarter fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 34.5 |
| Estimated audience size | 1,399,030 |
Audience persona
The typical Kickstarter fan in Germany is more male, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gmail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 333,300 | 1.09× |
| Bayern | 260,677 | 1.16× |
| Baden-Württemberg | 209,768 | 1.1× |
| Niedersachsen | 144,190 | 1.06× |
| Hessen | 127,856 | 1.2× |
| Berlin | 80,711 | 1.29× |
| Rheinland-Pfalz | 70,848 | 1.01× |
| Sachsen | 62,829 | 0.92× |
| Schleswig-Holstein | 50,741 | 1.01× |
| Brandenburg | 37,606 | 0.87× |
| Hamburg | 32,694 | 1.03× |
| Thüringen | 31,261 | 0.88× |
| Sachsen-Anhalt | 25,996 | 0.72× |
| Mecklenburg-Vorpommern | 18,665 | 0.7× |
| Saarland | 15,791 | 0.92× |
| Bremen | 12,600 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gmail | 4.4× | Internet & Social Media |
| Crowdfunding | 8.26× | Business & Career |
| Tabletop role-playing game | 8.01× | Games |
| Google Docs | 4.91× | Internet & Social Media |
| Mission: Impossible | 5.5× | Movies & TV |
| GoFundMe | 7.62× | Business & Career |
| Google Drive | 3.79× | Technology & Electronics |
| Angel investor | 10.37× | Business & Career |
| Thingiverse | 7.29× | Arts & Culture |
| Warhammer Fantasy (setting) | 12.37× | Games |
| 2.37× | Internet & Social Media | |
| Curing (food preservation) | 2.7× | Food & Beverages |
| Hovercraft | 5.77× | Cars & Mobility |
| Kickers | 3.25× | Literature |
| Gemini | 2.8× | Technology & Electronics |
| Tabletop game | 3.92× | Games |
| Games Workshop | 7.99× | Games |
| FRITZ!Box | 2.2× | Technology & Electronics |
| 1.67× | Internet & Social Media | |
| Pathfinder Roleplaying Game | 9.3× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.08 |
| Sustainability | BALANCE | 1.63 |
| Career Orientation | POWER | 1.57 |
| Urban Lifestyle | OPEN | 1.54 |
| Luxury Orientation | PREMIUM | 1.49 |
| Convenience Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.7% |
| United Kingdom | 6.8% |
| China | 5.9% |
See Kickstarter audiences in other countries
More Personal finance audiences in Germany
- PayPal (2,755,697)
- finanzen.net (2,465,147)
- GoFundMe (1,387,942)
- DEVK (1,248,463)
- Wero (1,188,814)
Frequently asked questions
How many fans does Kickstarter have in Germany?
Kickstarter has an estimated audience of 1,399,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kickstarter fans?
32.3% of Kickstarter fans are female, 67.7% are male, with an average age of 34.5 years.
Which brands do Kickstarter fans like most?
Kickstarter fans show strongest brand affinity for Gmail (4.4×), Crowdfunding (8.26×), and Tabletop role-playing game (8.01×) over the country average.
Where do Kickstarter fans live in Germany?
Kickstarter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 333,300), Bayern (reach 260,677), and Baden-Württemberg (reach 209,768). These three regions account for the largest share of the active audience.
What other brands do Kickstarter fans also like?
Beyond Kickstarter itself, the audience over-indexes on Crowdfunding (8.26×), Tabletop role-playing game (8.01×), Google Docs (4.91×), and Mission: Impossible (5.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kickstarter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.