OMR Podcast Audience in Germany
A data profile of the people who buy, follow and care about OMR Podcast in Germany — modelled from more than twelve digital signal sources. OMR Podcast has an estimated audience of 575,860 people in Germany.
The average OMR Podcast fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Moodle, Larry Bird, Nicole Kidman, with strongest over-indexing on Moodle (11.18× the country average).
Demographically, the OMR Podcast audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical OMR Podcast fan in Germany is more male, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moodle.
At a glance
The key figures that characterise the OMR Podcast profile in Germany.
Search interest · 12-month trend
Demographics of OMR Podcast fans
44.3% are female, 55.7% are male, average age 38.7.
Gender split
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 38.7 |
| Estimated audience size | 575,860 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide OMR Podcast audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.7% |
| Austria | 5.0% |
| Switzerland | 3.6% |
Geography
Where the OMR Podcast audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~30K | 2.48× | |
| 02 | Berlin | ~30K | 1.46× | |
| 03 | Bayern | ~100K | 1.42× | |
| 04 | Hessen | ~50K | 1.28× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.26× | |
| 06 | Schleswig-Holstein | ~20K | 1.14× | |
| 07 | Baden-Württemberg | ~80K | 1.10× | |
| 08 | Bremen | ~4K | 0.93× | |
| 09 | Niedersachsen | ~50K | 0.89× | |
| 10 | Rheinland-Pfalz | ~20K | 0.83× | |
| 11 | Saarland | ~5K | 0.82× | |
| 12 | Mecklenburg-Vorpommern | ~8K | 0.81× | |
| 13 | Sachsen | ~20K | 0.75× | |
| 14 | Brandenburg | ~10K | 0.73× | |
| 15 | Thüringen | ~10K | 0.73× | |
| 16 | Sachsen-Anhalt | ~10K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the OMR Podcast audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Larry Bird | Sports | 50.64× | ||
| 02 | ThinkGeek | Technology & Electronics | 38.11× | ||
| 03 | Ramazzotti (liqueur) | Food & Beverages | 12.78× | ||
| 04 | Moodle | Technology & Electronics | 11.18× | ||
| 05 | TechCrunch | Technology & Electronics | 11.06× | ||
| 06 | Nicole Kidman | Movies & TV | 10.56× | ||
| 07 | The Elder Scrolls | Games | 7.33× | ||
| 08 | Desktop computers | Technology & Electronics | 6.38× | ||
| 09 | Breaking Bad | Movies & TV | 6.03× | ||
| 10 | Python (programming language) | Technology & Electronics | 4.87× | ||
| 11 | GitHub | Internet & Social Media | 4.78× | ||
| 12 | Office 365 | Technology & Electronics | 4.42× | ||
| 13 | Google Drive | Technology & Electronics | 3.90× | ||
| 14 | Innovation | Business & Career | 2.48× | ||
| 15 | Online newspaper | News | 2.37× | ||
| 16 | Internet & Social Media | 2.31× | |||
| 17 | TikTok | Internet & Social Media | 2.15× | ||
| 18 | Podcast | Music & Radio | 2.14× | ||
| 19 | Tagesschau | Movies & TV | 1.89× | ||
| 20 | Commerzbank | Business & Career | 1.83× |
Personality of the OMR Podcast audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 4.27× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.84× | |
| Creativity | OPEN | 0.86× | |
| DIY Mentality | THRILL | 0.89× |
Frequently asked questions
How many fans does OMR Podcast have in Germany?
OMR Podcast has an estimated audience of 575,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OMR Podcast fans?
44.3% of OMR Podcast fans are female, 55.7% are male, with an average age of 38.7 years.
Which brands do OMR Podcast fans like most?
OMR Podcast fans show strongest brand affinity for Moodle (11.18×), Larry Bird (50.64×), and Nicole Kidman (10.56×) over the country average.
Where do OMR Podcast fans live in Germany?
OMR Podcast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do OMR Podcast fans also like?
Beyond OMR Podcast itself, the audience over-indexes on Larry Bird (50.64×), Nicole Kidman (10.56×), Desktop computers (6.38×), and TechCrunch (11.06×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for OMR Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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