Rascasse Audience Intelligence

OMR Podcast Audience in Germany

OMR Podcast has an estimated audience of 653K people in Germany.

#2among Business in Germany
#35among podcasts in Germany#768in Business & Career

The average OMR Podcast fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, OMR Podcast ranks #2 among the 79 objects in Business in Germany — 330.0× the group median.

Women make up 44.3% of the fan base, 3.4 percentage points fewer than the group average.

Compared with the other 78 objects in Business, OMR Podcast fans stand out for their interest in Larry Bird, Ramazzotti (liqueur) and TechCrunch.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Larry Bird, Ramazzotti (liqueur), Moodle, with strongest over-indexing on Larry Bird (50.64× the country average).

Demographically, the OMR Podcast audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

The typical OMR Podcast fan in Germany is more male, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Larry Bird.

Category: Business & Career · Type: Podcast · Subtype: Business

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
653K
in Germany
Gender
44.3%♀
55.7% male
Age
39.4
average years
Country rank
#9941
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of OMR Podcast fans

44.3% are female, 55.7% are male, average age 39.4.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for OMR Podcast audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age39.4
Estimated audience size653K
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the OMR Podcast audience in Germany
Age bracketShare%
16-2417%
25-3422%
35-4424%
45-5419%
55+17%
Fig. 04

Worldwide distribution

82.7%

of the worldwide OMR Podcast audience comes from Germany.

Worldwide audience distribution share by country for OMR Podcast
CountryShare
Germany82.7%
Austria4.9%
Switzerland3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

OMR Podcast fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K2.49×
02Berlin~40K1.47×
03Bayern~200K1.44×
04Hessen~60K1.29×
05Nordrhein-Westfalen~200K1.26×
06Schleswig-Holstein~30K1.14×
07Baden-Württemberg~100K1.09×
08Bremen~5K0.93×
09Niedersachsen~60K0.89×
10Rheinland-Pfalz~30K0.83×
11Saarland~7K0.82×
12Mecklenburg-Vorpommern~10K0.80×
13Sachsen~20K0.75×
14Brandenburg~10K0.73×
15Thüringen~10K0.73×
16Sachsen-Anhalt~10K0.72×
Fig. 06

Affinity by region

Affinity by region — OMR Podcast, Germany
0.72×1.00×2.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the OMR Podcast audience vs. the country average
#·InterestCategoryAffinity×
01Larry BirdSports50.64×
02Ramazzotti (liqueur)Food & Beverages12.78×
03MoodleTechnology & Electronics11.18×
04TechCrunchTechnology & Electronics11.06×
05Nicole KidmanMovies & TV10.56×
06Infineon TechnologiesTechnology & Electronics7.66×
07Yvonne StrahovskiMovies & TV7.48×
08The Elder ScrollsGames7.33×
09Desktop computersTechnology & Electronics6.38×
10Breaking BadMovies & TV6.03×
11Python (programming language)Technology & Electronics4.87×
12GitHubInternet & Social Media4.78×
13Office 365Technology & Electronics4.42×
14Google DriveTechnology & Electronics3.90×
15InnovationBusiness & Career2.48×
16Online newspaperNews2.37×
17TikTokInternet & Social Media2.15×
18PodcastMusic & Radio2.14×
19TagesschauMovies & TV1.89×
20CommerzbankBusiness & Career1.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the OMR Podcast audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the OMR Podcast audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.27×
Need for SecurityCONSERVATISM1.60×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the OMR Podcast audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.84×
CreativityOPEN0.86×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in OMR Podcast over the last 12 months. Modelled, not counted; people interested in several podcasts count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/omr-podcast-10000466” · Methodology