Popularity ranking · Denmark

The 64 most popular Fashions in Denmark

This curated ranking covers the 64 largest fashions in Denmark, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Boozt, H&M and Zara lead the list with a combined estimated audience of 4.7M people. Across all 64 entries the average audience size is 108k, and the largest, Boozt, reaches around 2.7M people in Denmark. Audience size is the estimated number of unique people in Denmark who actively engage with each fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Denmark and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 64, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Denmark who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Denmark. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Denmark, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Denmark. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Noize 258 30.3 100.0% Fashion
52 rapsodia 184 21.4 60.5% Fashion
53 Freedom Australia 174 41.0 83.0% Fashion
54 Blush Boutique 148 41.2 68.4% Fashion
55 OQVestir 127 39.5 87.6% Fashion
56 Maje 113 36.7 78.4% Fashion
57 misspap.co.uk 52 30.9 87.5% Fashion
58 Tiger Mist Boutique 31 28.2 73.5% Fashion
59 Vente privee 31 47.1 82.6% Fashion
60 AWOK.com 24 35.4 28.4% Fashion
61 Bebe Stores 23 40.8 72.1% Fashion
62 Zalando Outlet Store 18 35.0 66.3% Fashion
63 Rue La La 6 33.9 73.9% Fashion
64 New Yorker 0 40.4 76.6% Fashion

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Denmark and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest fashion in Denmark?

Boozt currently leads with an estimated audience of 2.7M people in Denmark.

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