Rascasse Audience Intelligence

Trade Republic Target Market in Germany

Trade Republic has an estimated audience of 5.3M people in Germany.

#2among Broker / Crypto in Germany
#142among brands in Germany
#123in Business & Career

The average Trade Republic fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Trade Republic ranks #2 among the 46 objects in Broker / Crypto in Germany — 39.9× the group median.

Women make up 42.0% of the fan base, 9.1 percentage points more than the group average.

Compared with the other 45 objects in Broker / Crypto, Trade Republic fans stand out for their interest in Exchange-traded fund, MarketWatch and Mutual fund.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include EToro, Home insurance, Exchange-traded fund, with strongest over-indexing on EToro (25.14× the country average).

Demographically, the Trade Republic audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

The typical Trade Republic fan in Germany is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for EToro.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.3M
in Germany
Gender
42.0%♀
58.0% male
Age
36.7
average years
Country rank
#990
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Trade Republic

42.0% are female, 58.0% are male, average age 36.7.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Trade Republic audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age36.7
Estimated audience size5.3M
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Trade Republic audience in Germany
Age bracketShare%
16-2430%
25-3420%
35-4417%
45-5416%
55+17%
Fig. 04

Worldwide distribution

43.6%

of the worldwide Trade Republic audience comes from Germany.

Worldwide audience distribution share by country for Trade Republic
CountryShare
Germany43.6%
Spain19.3%
Italy11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Trade Republic customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~900K1.31×
02Bayern~1M1.22×
03Hessen~500K1.22×
04Nordrhein-Westfalen~1.5M1.13×
05Berlin~300K1.13×
06Hamburg~100K1.12×
07Niedersachsen~500K1.06×
08Rheinland-Pfalz~300K1.03×
09Schleswig-Holstein~200K1.03×
10Bremen~40K0.93×
11Saarland~60K0.91×
12Brandenburg~100K0.90×
13Sachsen~200K0.84×
14Thüringen~100K0.79×
15Mecklenburg-Vorpommern~70K0.74×
16Sachsen-Anhalt~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Trade Republic, Germany
0.67×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Trade Republic audience vs. the country average
#·InterestCategoryAffinity×
01EToroBusiness & Career25.14×
02Home insuranceBusiness & Career13.47×
03Exchange-traded fundBusiness & Career12.83×
04MarketWatchBusiness & Career11.38×
05Mutual fundBusiness & Career8.61×
06Day tradingBusiness & Career7.35×
07BlackRockBusiness & Career7.24×
08Asset managementBusiness & Career7.14×
09Swing tradingBusiness & Career6.50×
10Stock marketBusiness & Career5.72×
11Investment managementBusiness & Career4.64×
12Deutsche BankBusiness & Career3.67×
13HandelsblattBusiness & Career3.52×
14CommerzbankBusiness & Career3.48×
15Efficient energy useTechnology & Electronics2.81×
16PostbankBusiness & Career2.48×
17InnovationBusiness & Career2.33×
18Jürgen KloppSports2.07×
19BankingBusiness & Career2.07×
20Personal financeBusiness & Career1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Trade Republic audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Trade Republic audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.35×
Career OrientationPOWER3.01×
Early Adopter MentalityPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Trade Republic audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
CreativityOPEN0.68×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Trade Republic over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/trade-republic-10003634” · Methodology