Top 6 Insurances in Spain
This curated ranking covers the 6 largest insurances in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Generali, Liability insurance and Legal & General lead the list with a combined estimated audience of 1.5M people. Across all 6 entries the average audience size is 249k, and the largest, Generali, reaches around 1.2M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each insurance, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.
Last updated:
How to read this list
Rank
Position in the Top 6, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Generali |
1.2M | 12.6% | 48.1 | 56.1% | Insurance |
| 2 |  Liability insurance |
255k | 2.2% | 48.1 | 42.9% | Insurance |
| 3 |  Legal & General |
14k | 1.5% | 43.8 | 55.6% | Insurance |
| 4 |  Die Bayerische |
618 | 0.3% | 47.2 | 53.2% | Insurance |
| 5 |  HDI Versicherung |
505 | 0.2% | 47.3 | 53.1% | Insurance |
| 6 |  Accidental death and dismemberment insurance |
240 | 1.1% | 42.9 | 52.7% | Insurance |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Explore the full directory →Frequently asked questions
How is this Top 6 list compiled?
Rascasse aggregates anonymized search-behavior signals across Spain and ranks each insurance by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest insurance in Spain?
Generali currently leads with an estimated audience of 1.2M people in Spain.