Top 13 Loyalty cards in Spain
This curated ranking covers the 13 largest loyalty cards in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. IKEA Family, Swagbucks and Miles & More lead the list with a combined estimated audience of 621,131 people. Across all 13 entries the average audience size is 52,118, and the largest, IKEA Family, reaches around 342,876 people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each loyalty card, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  IKEA Family |
342,876 | 12.6% | Loyalty card | Shopping |
| 2 |  Swagbucks |
166,220 | 2.4% | Loyalty card | Shopping |
| 3 |  Miles & More |
112,035 | 2.7% | Loyalty card | Shopping |
| 4 |  Payback |
38,597 | 0.5% | Loyalty card | Shopping |
| 5 |  Wyndham Rewards |
8,293 | 0.8% | Loyalty card | Shopping |
| 6 |  Club Premier (loyalty program) |
5,526 | 2.2% | Loyalty card | Shopping |
| 7 |  Discover Card |
1,875 | 1.1% | Loyalty card | Shopping |
| 8 |  Flybuys (Australia) |
1,549 | 0.1% | Loyalty card | Shopping |
| 9 |  Eni Live |
430 | 0.8% | Loyalty card | Cars & Mobility |
| 10 |  Aral Plus |
63 | 1.3% | Loyalty card | Shopping |
| 11 |  ShopBack |
35 | 0.0% | Loyalty card | Shopping |
| 12 |  ADAC Clubkarte |
26 | 0.5% | Loyalty card | Shopping |
| 13 |  DeutschlandCard |
16 | 0.0% | Loyalty card | Shopping |
Frequently asked questions
How is this Top 13 list compiled?
Rascasse aggregates anonymized search-behavior signals across Spain and ranks each loyalty card by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest loyalty card in Spain?
IKEA Family currently leads with an estimated audience of 342,876 people in Spain.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Spain. Lists below 5 entries are not published. See methodology for full details.