Popularity ranking · Spain

The 29 most popular Social Medias in Spain

This curated ranking covers the 29 largest social medias in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Instagram, TikTok and WhatsApp lead the list with a combined estimated audience of 45M people. Across all 29 entries the average audience size is 3M, and the largest, Instagram, reaches around 18M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each social media, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 29, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Threads 9.3k 42.1 57.6% Social media
27 Gaia Online 8.9k 28.2 77.1% Social media
28 Untappd 8.2k 39.7 53.6% Social media
29 skyrock 7.5k 37.9 81.2% Social media

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular social medias compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each social media by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media in Spain?

Instagram currently leads with an estimated audience of 18M people in Spain.

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