How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Finland who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Finland. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Finland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Finland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | BBMW M3 | 74k | 0.4% | 32.9 | 43.5% | Car type |
| 52 | VVolkswagen Passat | 73k | 0.6% | 39.2 | 33.5% | Car type |
| 53 | TToyota Avensis | 72k | 3.9% | 40.5 | 46.1% | Car type |
| 54 | TToyota Camry | 72k | 0.3% | 37.4 | 46.0% | Car type |
| 55 | VVolvo S60 | 72k | 1.3% | 43.0 | 51.1% | |
| 56 | ŠŠkoda Kodiaq | 72k | 0.7% | 46.4 | 18.2% | Car type |
| 57 | FFord Mustang (third generation) | 72k | 0.9% | 37.1 | 10.2% | |
| 58 | VVolkswagen ID.4 | 71k | 1.6% | 39.5 | 37.6% | Car type |
| 59 | FFord Focus | 71k | 0.4% | 37.3 | 35.8% | Car type |
| 60 | KKia Niro | 71k | 1.2% | 43.6 | 36.9% | Car type |
| 61 | TToyota Supra | 70k | 0.5% | 34.2 | 28.3% | Car type |
| 62 | CChevrolet Silverado | 68k | 0.5% | 37.9 | 25.1% | Car type |
| 63 | VVolvo V40 | 67k | 1.1% | 46.6 | 23.1% | Car type |
| 64 | VVolkswagen Tiguan | 66k | 0.2% | 38.2 | 30.5% | Car type |
| 65 | HHonda Accord | 65k | 0.4% | 39.2 | 31.5% | Car type |
| 66 | FFord Focus (third generation) | 65k | 0.8% | 27.0 | 0.0% | Car type |
| 67 | FFiat 500 (2007) | 65k | 0.5% | 46.2 | 28.0% | Car type |
| 68 | TTesla Model X | 65k | 0.6% | 39.2 | 31.7% | Car type |
| 69 | HHyundai Kona | 65k | 0.5% | 47.0 | 29.1% | Car type |
| 70 | BBMW iX3 | 65k | 1.1% | 38.9 | 41.5% | Car type |
| 71 | FFord Ranger | 64k | 0.5% | 39.2 | 56.3% | Car type |
| 72 | NNissan Leaf | 64k | 0.8% | 45.9 | 27.4% | Car type |
| 73 | FFord Kuga | 64k | 0.6% | 51.0 | 15.4% | Car type |
| 74 | KKia Cee'd | 64k | 1.2% | 45.0 | 0.0% | |
| 75 | MMercedes-Benz C-Class | 64k | 1.2% | 37.4 | 29.6% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Finland and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Finland?
Honda CR-V currently leads with an estimated audience of 250k people in Finland.