Rascasse Audience Intelligence

Yle Audience in Finland

A data profile of the people who buy, follow and care about Yle in Finland — modelled from more than twelve digital signal sources. Yle has an estimated audience of 4,200,000 people in Finland.

#1among Radio Station in Finland#1in Music & Radio

Yle has an estimated audience of 4,200,000 people in Finland. 59.4% are female, 40.6% are male, average age 43.6.

Demographically, the Yle audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Tradition.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Yle profile in Finland.

Audience size
4.2M
in Finland
Gender
59.4%♀
40.6% male
Age
43.6
average years
Country rank
#1
Radio Station in Finland
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yle fans

59.4% are female, 40.6% are male, average age 43.6.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Yle audience in Finland
MetricValue
Female59.4%
Male40.6%
Average age43.6
Estimated audience size4,200,000
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Yle audience in Finland
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

91.4%

of the worldwide Yle audience comes from Finland.

Worldwide audience distribution share by country for Yle
CountryShare
Finland91.4%
Sweden3.0%
Norway0.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yle audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.16×
TraditionCONSERVATISM1.16×
Quality AwarenessPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yle audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Price SensitivityPREMIUM0.89×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Finland

See Yle audiences in other countries

How to read this data

Audience size is the estimated number of people in Finland who actively search for Yle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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