Popularity ranking · France

The 65 most popular Fashions in France

This curated ranking covers the 65 largest fashions in France, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. AliExpress, La Redoute and H&M lead the list with a combined estimated audience of 35M people. Across all 65 entries the average audience size is 1.3M, and the largest, AliExpress, reaches around 13M people in France. Audience size is the estimated number of unique people in France who actively engage with each fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across France and are refreshed weekly.

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How to read this list

Rank

Position in the Top 65, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in France who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in France. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in France, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in France. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 NISSA 70k 37.8 60.2% Fashion
27 Solebox 60k 27.9 45.7% Fashion
28 Rent the Runway 54k 44.8 74.8% Fashion
29 Dolls Kill 52k 25.0 62.5% Fashion
30 Lulus 42k 28.1 56.3% Fashion
31 Vente-privee.com 39k 37.2 71.2% Fashion
32 Boozt 31k 36.8 70.7% Fashion
33 J. D. Williams 28k 37.8 69.3% Fashion
34 Gerry Weber 26k 41.0 76.5% Fashion
35 Aerie 24k 32.0 75.8% Fashion
36 ZARA MEN 23k 24.3 66.8% Fashion
37 Zalando Lounge 22k 36.3 77.3% Fashion
38 Nolita 21k 34.5 71.8% Fashion
39 Voo Store 16k 31.6 50.6% Fashion
40 Netshoes 15k 36.9 43.7% Fashion
41 limango 12k 37.5 66.3% Fashion
42 rapsodia 11k 30.6 80.5% Fashion
43 Amazon.com 7.6k 43.1 52.0% Fashion
44 BAUR 5.1k 32.8 80.1% Fashion
45 Otto GmbH 3.9k 35.2 56.1% Fashion
46 ASOS.com 3.5k 36.4 69.9% Fashion
47 Topshop 3.3k 35.8 75.7% Fashion
48 brands4friends 3.1k 27.3 67.4% Fashion
49 Witt Weiden 2.5k 36.2 72.6% Fashion
50 Walbusch 2.2k 38.5 53.3% Fashion

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular fashions compiled?

Rascasse aggregates anonymized search-behavior signals across France and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest fashion in France?

AliExpress currently leads with an estimated audience of 13M people in France.

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