Top 13 Loyalty cards in France
This curated ranking covers the 13 largest loyalty cards in France, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Swagbucks, IKEA Family and Miles & More lead the list with a combined estimated audience of 610,946 people. Across all 13 entries the average audience size is 52,898, and the largest, Swagbucks, reaches around 315,660 people in France. Audience size is the estimated number of unique people in France who actively engage with each loyalty card, derived from search demand signals. Rankings reflect search-behavior signals collected across France and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Swagbucks |
315,660 | 4.5% | Loyalty card | Shopping |
| 2 |  IKEA Family |
228,128 | 8.4% | Loyalty card | Shopping |
| 3 |  Miles & More |
67,158 | 1.6% | Loyalty card | Shopping |
| 4 |  Payback |
62,712 | 0.8% | Loyalty card | Shopping |
| 5 |  Wyndham Rewards |
7,039 | 0.7% | Loyalty card | Shopping |
| 6 |  DeutschlandCard |
3,055 | 0.5% | Loyalty card | Shopping |
| 7 |  Flybuys (Australia) |
1,920 | 0.1% | Loyalty card | Shopping |
| 8 |  Membership Rewards |
1,159 | 0.5% | Loyalty card | Shopping |
| 9 |  Eni Live |
647 | 1.1% | Loyalty card | Cars & Mobility |
| 10 |  Discover Card |
62 | 0.0% | Loyalty card | Shopping |
| 11 |  Aral Plus |
49 | 1.0% | Loyalty card | Shopping |
| 12 |  ADAC Clubkarte |
47 | 0.9% | Loyalty card | Shopping |
| 13 |  ShopBack |
41 | 0.0% | Loyalty card | Shopping |
Frequently asked questions
How is this Top 13 list compiled?
Rascasse aggregates anonymized search-behavior signals across France and ranks each loyalty card by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest loyalty card in France?
Swagbucks currently leads with an estimated audience of 315,660 people in France.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across France. Lists below 5 entries are not published. See methodology for full details.