Popularity ranking · France

The 100 most popular Luxury Fashions in France

This curated ranking covers the 100 largest luxury fashions in France, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 106 luxury fashions tracked in France, the 100 ranked here account for the largest measured audience reach. Louis Vuitton, Chanel and Hermès lead the list with a combined estimated audience of 18M people. Across all 100 entries the average audience size is 781k, and the largest, Louis Vuitton, reaches around 6.3M people in France. Audience size is the estimated number of unique people in France who actively engage with each luxury fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across France and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in France who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in France. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in France, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in France. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Oscar de la Renta 195k 36.4 73.2% Luxury fashion
52 Giuseppe Zanotti 180k 38.4 57.8% Luxury fashion
53 Jil Sander 178k 33.8 66.0% Luxury fashion
54 Breuninger 164k 35.0 61.3% Luxury fashion
55 AMIRI 161k 36.3 66.6% Luxury fashion
56 Mulberry (company) 160k 38.7 72.9% Luxury fashion
57 J.M. Weston 132k 38.3 55.0% Luxury fashion
58 Rene Caovilla 124k 34.6 58.5% Luxury fashion
59 Thom Browne 121k 38.4 57.9% Luxury fashion
60 Aimé Leon Dore 112k 34.2 60.5% Luxury fashion
61 Etro 96k 36.4 68.5% Luxury fashion
62 Toteme 86k 37.5 64.3% Luxury fashion
63 Dsquared 79k 37.9 58.0% Luxury fashion
64 MCM 77k 37.7 63.0% Luxury fashion
65 Helmut Lang (fashion brand) 71k 38.3 68.7% Luxury fashion
66 ST Dupont 65k 43.1 36.0% Luxury fashion
67 Pierre Balmain 61k 39.3 72.0% Luxury fashion
68 Our Legacy 60k 32.8 54.4% Luxury fashion
69 Escada 55k 43.7 76.0% Luxury fashion
70 Brioni 54k 39.6 56.9% Luxury fashion
71 MARC CAIN 52k 39.3 91.4% Luxury fashion
72 Grès 44k 38.6 67.0% Luxury fashion
73 Orlebar Brown 40k 38.2 31.0% Luxury fashion
74 Zuhair Murad 34k 35.2 74.9% Luxury fashion
75 Herno 34k 35.1 67.3% Luxury fashion

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular luxury fashions compiled?

Rascasse aggregates anonymized search-behavior signals across France and ranks each luxury fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest luxury fashion in France?

Louis Vuitton currently leads with an estimated audience of 6.3M people in France.

Other top lists in France