Rascasse Audience Intelligence

ST Dupont Target Market in France

A data profile of the people who buy, follow and care about ST Dupont in France — modelled from more than twelve digital signal sources. ST Dupont has an estimated audience of 64,574 people in France.

#66among Luxury fashion in France#3183among Brand in France#1242in Fashion & Accessoires

The average ST Dupont fan in France is 43.1 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.

Top brand affinities include Graveyard (band), Morgan Motor Company, Justin Rose, with strongest over-indexing on Graveyard (band) (107.38× the country average).

Demographically, the ST Dupont audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical ST Dupont fan in France is more male, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Graveyard (band).

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the ST Dupont profile in France.

Audience size
65K
in France
Gender
36.0%♀
64.0% male
Age
43.1
average years
Country rank
#28297
Brand in France
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ST Dupont

36.0% are female, 64.0% are male, average age 43.1.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for ST Dupont audience in France
MetricValue
Female36.0%
Male64.0%
Average age43.1
Estimated audience size64,574
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the ST Dupont audience in France
Age bracketShare%
16-1917%
20-2916%
30-3914%
40-4916%
50+37%
Fig. 04

Worldwide distribution

8.7%

of the worldwide ST Dupont audience comes from France.

Worldwide audience distribution share by country for ST Dupont
CountryShare
United States22.7%
France8.7%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ST Dupont audience in France is strongest.

Fig. 05

Top regions by affinity

ST Dupont customers by region in France
#RegionReachAffinity×
01Île-de-France~20K2.12×
02Auvergne-Rhône-Alpes~10K1.67×
03Pays de la Loire~4K1.13×
04Provence-Alpes-Côte d'Azur~5K1.09×
05Corsica<1K1.06×
06Grand Est~5K0.89×
07Nouvelle-Aquitaine~5K0.87×
08Centre-Val de Loire~2K0.83×
09Occitanie~5K0.82×
10Bourgogne-Franche-Comté~2K0.80×
11Hauts-de-France~4K0.78×
12Normandy~2K0.76×
13Brittany~2K0.70×
Fig. 06

Affinity by region

Affinity by region — ST Dupont, France
0.70×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ST Dupont audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ST Dupont audience
#·InterestCategoryAffinity×
01Royal Lytham & St Annes Golf ClubSports209.04×
02River Oaks Country ClubTravel & Leisure204.62×
03Shane LowrySports204.17×
04TPC at SawgrassSports203.34×
05Justin RoseSports189.50×
06Maserati in motorsportTopic185.89×
07Société Nautique de GenèveTravel & Leisure178.90×
08Spyglass Hill Golf CourseSports166.17×
09Alden Shoe CompanyFashion & Accessoires162.49×
10The Evian ChampionshipSports162.43×
11Royal Birkdale Golf ClubSports156.57×
12John DalySports155.03×
13Fortnum & MasonShopping153.59×
14Tales from Earthsea (film)Movies & TV144.21×
15MoynatFashion & Accessoires136.43×
16Pebble Beach Golf LinksSports122.19×
17Professional Golfers AssociationSports109.69×
18Graveyard (band)Music & Radio107.38×
19Maui JimFashion & Accessoires90.30×
20Morgan Motor CompanyCars & Mobility36.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ST Dupont audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ST Dupont audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.88×
PatriotismCONSERVATISM1.92×
Design AffinityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ST Dupont audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.10×
ExtroversionTHRILL1.12×
Social Media UsageJOY1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ST Dupont's target market in France?

ST Dupont's target market in France covers an estimated 64,574 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of ST Dupont customers?

36.0% of the ST Dupont audience are female, 64.0% are male, with an average age of 43.1 years.

03

Which brands do ST Dupont fans like most?

ST Dupont fans show strongest brand affinity for Graveyard (band) (107.38×), Morgan Motor Company (36.67×), and Justin Rose (189.5×) over the country average.

04

Where do ST Dupont fans live in France?

ST Dupont fans in France are most concentrated in Île-de-France (reach ~20K), Auvergne-Rhône-Alpes (reach ~10K), and Provence-Alpes-Côte d'Azur (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do ST Dupont fans also like?

Beyond ST Dupont itself, the audience over-indexes on Morgan Motor Company (36.67×), Justin Rose (189.5×), TPC at Sawgrass (203.34×), and Royal Birkdale Golf Club (156.57×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in France

See ST Dupont audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for ST Dupont. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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