Popularity ranking · France

The 49 most popular Mainstream Fashions in France

This curated ranking covers the 49 largest mainstream fashions in France, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Max Mara, Desigual and Superdry. lead the list with a combined estimated audience of 3.9M people. Across all 49 entries the average audience size is 297k, and the largest, Max Mara, reaches around 1.6M people in France. Audience size is the estimated number of unique people in France who actively engage with each mainstream fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across France and are refreshed weekly.

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How to read this list

Rank

Position in the Top 49, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in France who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in France. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in France, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in France. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Max Mara 1.6M 36.5 68.9% Mainstream fashion
2 Desigual 1.2M 43.1 91.4% Mainstream fashion
3 Superdry. 1.1M 33.0 65.7% Mainstream fashion
4 Pull & Bear 1.1M 39.3 74.4% Mainstream fashion
5 Hollister Co. 932k 32.5 61.8% Mainstream fashion
6 Quiksilver 747k 36.7 47.3% Mainstream fashion
7 Pepe Jeans 731k 38.8 58.4% Mainstream fashion
8 Gina Tricot 661k 35.4 64.3% Mainstream fashion
9 JACK & JONES 558k 35.6 48.9% Mainstream fashion
10 Abercrombie & Fitch 476k 35.1 72.4% Mainstream fashion
11 River Island 458k 33.1 73.8% Mainstream fashion
12 New Look 451k 28.6 77.1% Mainstream fashion
13 Banana Republic 433k 34.3 70.0% Mainstream fashion
14 American Eagle Outfitters 355k 31.8 66.7% Mainstream fashion
15 Marni (clothing) 343k 38.6 70.0% Mainstream fashion
16 Guess (clothing) 332k 39.2 72.6% Mainstream fashion
17 Marco Polo 327k 36.5 53.0% Mainstream fashion
18 VF Corporation 323k 33.7 46.3% Mainstream fashion
19 Scotch and Soda (clothing) 232k 31.8 50.2% Mainstream fashion
20 Tally Weijl 229k 31.6 75.5% Mainstream fashion
21 S.Oliver 193k 38.9 74.8% Mainstream fashion
22 Esprit 188k 35.5 76.7% Mainstream fashion
23 Levi Strauss 187k 35.4 54.4% Mainstream fashion
24 Pierre Cardin 183k 40.8 65.2% Mainstream fashion
25 Replay 179k 32.6 47.1% Mainstream fashion

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Frequently asked questions

How is this list of the most popular mainstream fashions compiled?

Rascasse aggregates anonymized search-behavior signals across France and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in France?

Max Mara currently leads with an estimated audience of 1.6M people in France.

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