A data profile of the people who buy, follow and care about Dogs Trust in United Kingdom — modelled from more than twelve digital signal sources. Dogs Trust has an estimated audience of 3,373,851 people in United Kingdom.
The average Dogs Trust fan in United Kingdom is 48.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Reddit, Sensor, Battersea Dogs & Cats Home, with strongest over-indexing on Reddit (3.61× the country average).
Demographically, the Dogs Trust audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Dogs Trust fan in United Kingdom is more female, around 48.7 years old, with strong Pet Ownership tendencies and a notable affinity for Reddit.
The key figures that characterise the Dogs Trust profile in United Kingdom.
75.2% are female, 24.8% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 48.7 |
| Estimated audience size | 3,373,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 47% |
of the worldwide Dogs Trust audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 92.5% |
| Ireland | 6.3% |
| South Africa | 0.4% |
Where the Dogs Trust audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.27× | |
| 02 | Wales | ~200K | 1.27× | |
| 03 | East Midlands | ~300K | 1.26× | |
| 04 | South West | ~300K | 1.24× | |
| 05 | North West | ~400K | 1.21× | |
| 06 | East of England | ~300K | 1.15× | |
| 07 | South East | ~500K | 1.06× | |
| 08 | North East | ~100K | 0.99× | |
| 09 | West Midlands | ~100K | 0.85× | |
| 10 | England | ~2.5M | 0.83× | |
| 11 | Yorkshire and the Humber | ~200K | 0.77× | |
| 12 | Northern Ireland | ~60K | 0.63× | |
| 13 | Greater London | ~200K | 0.48× |
The strongest cross-interests of the Dogs Trust audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sensor | Technology & Electronics | 6.82× | ||
| 02 | Exit (festival) | Music & Radio | 5.93× | ||
| 03 | Blue Cross (animal charity) | Health | 5.75× | ||
| 04 | Battersea Dogs & Cats Home | Pets & Animals | 5.67× | ||
| 05 | Scotland national rugby union team | Sports | 5.04× | ||
| 06 | England national rugby league team | Sports | 4.34× | ||
| 07 | Internet & Social Media | 3.61× | |||
| 08 | Sarcasm | Politics & Society | 3.61× | ||
| 09 | Christmas market | Food & Beverages | 3.61× | ||
| 10 | Christmas lights | Home & Garden | 3.61× | ||
| 11 | Feminism | Politics & Society | 3.30× | ||
| 12 | Shelter Dogs | Pets & Animals | 3.17× | ||
| 13 | British hip hop | Music & Radio | 3.16× | ||
| 14 | Mindfulness | Health | 3.07× | ||
| 15 | Wellness (alternative medicine) | Health | 2.98× | ||
| 16 | Teacher | Business & Career | 2.43× | ||
| 17 | New Year's Day | Home & Garden | 2.28× | ||
| 18 | Christmas tree | Kids & Family | 2.05× | ||
| 19 | Game consoles | Technology & Electronics | 2.02× | ||
| 20 | Dog walking | Pets & Animals | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.59× | |
| Mindfulness | BALANCE | 1.43× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Career Orientation | POWER | 0.86× |
Dogs Trust's target market in United Kingdom covers an estimated 3,373,851 people, concentrated in England and South East.
75.2% of the Dogs Trust audience are female, 24.8% are male, with an average age of 48.7 years.
Dogs Trust fans show strongest brand affinity for Reddit (3.61×), Sensor (6.82×), and Battersea Dogs & Cats Home (5.67×) over the country average.
Dogs Trust fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dogs Trust itself, the audience over-indexes on Sensor (6.82×), Battersea Dogs & Cats Home (5.67×), Mindfulness (3.07×), and Sarcasm (3.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dogs Trust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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