A data profile of the people who buy, follow and care about Haix in United Kingdom — modelled from more than twelve digital signal sources. Haix has an estimated audience of 13,466 people in United Kingdom.
The average Haix fan in United Kingdom is 40.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Demographically, the Haix audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, DIY Mentality.
The key figures that characterise the Haix profile in United Kingdom.
16.1% are female, 83.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 40.4 |
| Estimated audience size | 13,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 26% | |
| 30-39 | 28% | |
| 40-49 | 32% | |
| 50+ | 9% |
Where the Haix audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~1K | 1.25× | |
| 02 | Scotland | ~1K | 1.11× | |
| 03 | Wales | <1K | 1.09× | |
| 04 | East Midlands | ~1K | 1.08× | |
| 05 | North West | ~1K | 1.02× | |
| 06 | South East | ~2K | 1.00× | |
| 07 | East of England | ~1K | 0.98× | |
| 08 | North East | <1K | 0.97× | |
| 09 | Northern Ireland | <1K | 0.95× | |
| 10 | Greater London | ~2K | 0.92× | |
| 11 | West Midlands | <1K | 0.91× | |
| 12 | Yorkshire and the Humber | <1K | 0.86× | |
| 13 | England | ~10K | 0.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.88× | |
| DIY Mentality | THRILL | 1.42× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Community Orientation | OPEN | 0.74× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Haix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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