Rascasse Audience Intelligence

Heat (magazine) Audience Demographics in United Kingdom

Heat (magazine) has an estimated audience of 613K people in United Kingdom.

#340among websites & media in United Kingdom
#539in Fashion & Accessoires

The average Heat (magazine) fan in United Kingdom is 38.5 years old, more female, and lives primarily in South East.

Most fans live in South East, South West, West Midlands.

Top affinities include The Chase (UK game show), Mother's Day, Breaking news, with strongest over-indexing on The Chase (UK game show) (8.73× the country average).

Demographically, the Heat (magazine) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

The typical Heat (magazine) fan in United Kingdom is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for The Chase (UK game show).

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
613K
in United Kingdom
Gender
89.9%♀
10.1% male
Age
38.5
average years
Country rank
#11132
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Heat (magazine)

89.9% are female, 10.1% are male, average age 38.5.

Fig. 02

Gender split

89.9%
Female
10.1%
Male
Demographic split for Heat (magazine) audience in United Kingdom
MetricValue
Female89.9%
Male10.1%
Average age38.5
Estimated audience size613K
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Heat (magazine) audience in United Kingdom
Age bracketShare%
16-2418%
25-3426%
35-4421%
45-5419%
55+16%
Fig. 04

Worldwide distribution

64.2%

of the worldwide Heat (magazine) audience comes from United Kingdom.

Worldwide audience distribution share by country for Heat (magazine)
CountryShare
United Kingdom64.2%
United States30.8%
Australia1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Heat (magazine) fans by region: top regions in United Kingdom
#RegionReachAffinity×
01South East~100K1.16×
02South West~60K1.15×
03Yorkshire and the Humber~60K1.11×
04West Midlands~60K1.08×
05North East~20K0.99×
06East of England~50K0.92×
07East Midlands~40K0.92×
08North West~50K0.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Heat (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01The Chase (UK game show)Movies & TV8.73×
02Mother's DayKids & Family3.10×
03Breaking newsMovies & TV2.66×
04EBayShopping2.57×
05Katie PriceFashion & Accessoires2.50×
06PrimarkShopping2.42×
07Peppa PigKids & Family2.41×
08WaterstonesLiterature2.22×
09Britney SpearsMusic & Radio2.20×
10Distilled beverageFood & Beverages2.12×
11HobbyHome & Garden2.10×
12EnergyHome & Garden2.04×
13IKEAHome & Garden2.00×
14WeddingsKids & Family1.95×
15BoutiquesFashion & Accessoires1.95×
16AldiShopping1.93×
17CookingFood & Beverages1.77×
18Rock musicMusic & Radio1.74×
19Comedy moviesMovies & TV1.74×
20KitchenHome & Garden1.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Heat (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Heat (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.59×
Quality AwarenessPREMIUM1.59×
CreativityOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Heat (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.58×
Risk AppetiteTHRILL0.81×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Heat (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/heat-magazine-16904” · Methodology