A data profile of the people who buy, follow and care about Heat (magazine) in United Kingdom — modelled from more than twelve digital signal sources. Heat (magazine) has an estimated audience of 666,360 people in United Kingdom.
The average Heat (magazine) fan in United Kingdom is 37.9 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, South West, Yorkshire and the Humber.
Top brand affinities include EBay, Breaking news, Cooking, with strongest over-indexing on EBay (2.57× the country average).
Demographically, the Heat (magazine) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Heat (magazine) fan in United Kingdom is more female, around 37.9 years old, with strong Price Sensitivity tendencies and a notable affinity for EBay.
The key figures that characterise the Heat (magazine) profile in United Kingdom.
89.9% are female, 10.1% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 89.9% |
| Male | 10.1% |
| Average age | 37.9 |
| Estimated audience size | 666,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Heat (magazine) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 62.7% |
| United States | 32.1% |
| Australia | 1.4% |
Where the Heat (magazine) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~100K | 1.16× | |
| 02 | South West | ~60K | 1.15× | |
| 03 | Yorkshire and the Humber | ~60K | 1.11× | |
| 04 | West Midlands | ~30K | 1.08× | |
| 05 | North East | ~30K | 0.99× | |
| 06 | East of England | ~60K | 0.92× | |
| 07 | East Midlands | ~40K | 0.92× | |
| 08 | North West | ~60K | 0.78× |
The strongest cross-interests of the Heat (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Chase (UK game show) | Movies & TV | 8.73× | ||
| 02 | Mother's Day | Kids & Family | 3.10× | ||
| 03 | Breaking news | Movies & TV | 2.66× | ||
| 04 | EBay | Shopping | 2.57× | ||
| 05 | Katie Price | Fashion & Accessoires | 2.50× | ||
| 06 | Primark | Shopping | 2.42× | ||
| 07 | Waterstones | Literature | 2.22× | ||
| 08 | Distilled beverage | Food & Beverages | 2.12× | ||
| 09 | Hobby | Home & Garden | 2.10× | ||
| 10 | Energy | Home & Garden | 2.04× | ||
| 11 | IKEA | Home & Garden | 2.00× | ||
| 12 | Weddings | Kids & Family | 1.95× | ||
| 13 | Boutiques | Fashion & Accessoires | 1.95× | ||
| 14 | Aldi | Shopping | 1.93× | ||
| 15 | Coupons | Shopping | 1.87× | ||
| 16 | Cooking | Food & Beverages | 1.77× | ||
| 17 | Rock music | Music & Radio | 1.74× | ||
| 18 | Comedy movies | Movies & TV | 1.74× | ||
| 19 | Pop music | Music & Radio | 1.71× | ||
| 20 | Kitchen | Home & Garden | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.59× | |
| Quality Awareness | PREMIUM | 1.59× | |
| Creativity | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Risk Appetite | THRILL | 0.81× | |
| Mindfulness | BALANCE | 0.86× |
Heat (magazine) has an estimated audience of 666,360 people in United Kingdom, concentrated in South East and South West.
89.9% of Heat (magazine) fans are female, 10.1% are male, with an average age of 37.9 years.
Heat (magazine) fans show strongest brand affinity for EBay (2.57×), Breaking news (2.66×), and Cooking (1.77×) over the country average.
Heat (magazine) fans in United Kingdom are most concentrated in South East (reach ~100K), South West (reach ~60K), and Yorkshire and the Humber (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Heat (magazine) itself, the audience over-indexes on Breaking news (2.66×), Cooking (1.77×), Primark (2.42×), and Hobby (2.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Heat (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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